It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy. Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works. One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

zlib/Business & Economics/Sales & Marketing/James McGregor & chenjin5.com/十亿消费者_11733335.mobi

One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)

Ваш миллиард покупателей: лучшие мировые практики бизнеса с Китаем

Джеймс Макгрегор; [пер. с англ. И. И. Малкова]

Макгрегор, Джеймс

McGregor, James

Simon & Schuster, Incorporated

Atria Books

Free Press

Питер

A Wall Street journal book, 1. paperback ed, New York, NY, 2007

Серия "Деловой бестселлер", Москва [и др.], Russia, 2008

Wall Street journal book, New York, ©2005

United States, United States of America

Reprint., PT, 2005

October 11, 2005

topic: International-Marketing; Government policy; International Business; Business; &; Economics; Business/Economics/Finance; Investments, Foreign; Business/Economics; International-General; Business; &; Economics/General; Business enterprises, Foreign; China; Foreign economic relations

Type: 英文图书

Bookmarks:
1. (p1) Cast of Characters
2. (p2) Preface
3. (p3) Introduction A Startup and a Turnaround
4. (p4) 1 The Grand Bargain
5. (p5) 2 Same Bed, Different Dreams
6. (p6) 3 Eating the Emperor's Grain
7. (p7) 4 Dancing with the Dinosaurs
8. (p8) 5 Caught in the Crossfire
9. (p9) 6 The Truth Is Not Absolute
10. (p10) 7 The Best-Laid Plans
11. (p11) 8 Managing the Future
12. (p12) Acknowledgments
13. (p13) Index

theme: International-Marketing; Government policy; International Business; Business; &; Economics; Business/Economics/Finance; Investments, Foreign; Business/Economics; International-General; Business; &; Economics/General; Business enterprises, Foreign; China; Foreign economic relations

Пер.: McGregor, James One Billion Customers New York [ect.] : A Wall Street Journal Book Published by Free Press, 2005 978-0-7432-5839-5

РГБ

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In View Of China's Rapidly Growing Economy, The Former Wall Street Journal China Bureau Chief Offers Advice On Doing Business In China, With Case Studies That Emphasize The Importance Of Understanding The Culture And Politics Of The Country. Introduction : A Startup And A Turnaround -- The Grand Bargain -- Same Bed, Different Dreams -- Eating The Emperor's Grain -- Dancing With The Dinosaurs -- Caught In The Crossfire -- The Truth Is Not Absolute -- The Best-laid Plans -- Managing The Future. James Mcgregor. Maps On Lining Papers. Includes Bibliographical References And Index.

THE NEGOTIATIONS THAT BROUGHT China into the World Trade Organization in 2001 began in 1793 when Lord George Macartney landed his fleet of British ships on the north China coast.

2021-02-28