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Basic Marketing Research : Pearson New International Edition 🔍
Naresh K. Malhotra, Naresh Malhotra Pearson Education Limited : [distributor] Pearson Education Ltd : [distributor] United Book Distributors : [distributor] Pearson Holdings South Africa (PHSA), Pearson Education (UK), Harlow, 2014
英语 [en] · PDF · 55.8MB · 2014 · 📗 未知类型的图书 · 🚀/ia · Save
描述
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
备选标题
Basic Marketing Research : Leeds University Business School
备选作者
Malhotra, Naresh K
备用出版商
Financial Times Prentice Hall
备用出版商
Pearson Higher Ed
备用出版商
Harlow: Pearson
备用出版商
Pearson Longman
备用出版商
Random House
备用出版商
MyiLibrary
备用版本
Pearson new international edition. Fourth edition, Harlow, 2014
备用版本
4th ed. (Pearson new international ed.), Harlow, 2014
备用版本
Pearson custom library, 4th ed, Boston, 2014
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
United States, United States of America
备用版本
4th ed, Harlow, United Kingdom, 2013
元数据中的注释
cut texts close to gutter
tight margin
备用描述
1 online resource (670 pages) :
Includes index
Previous edition: 2012
Part 1: Introduction and Early Phases of Marketing Research Chapter 1 Introduction to Marketing Research Chapter 2 Defining the Marketing Research Problem and Developing an Approach Part 2: Research Design Formulation Chapter 3 Research Design Chapter 4 Exploratory Research Design: Secondary Data Chapter 5 Exploratory Research Design: Syndicated Sources of Secondary Data Chapter 6 Exploratory Research Design: Qualitative Research Chapter 7 Descriptive Research Design: Survey and Observation Chapter 8 Causal Research Design: Experimentation Chapter 9 Measurement and Scaling: Fundamentals and Comparative Scaling Chapter 10 Measurement and Scaling: Noncomparative Scaling Techniques Chapter 11 Questionnaire and Form Design Chapter 12 Sampling: Design and Procedures Chapter 13 Sampling: Final and Initial Sample-Size Determination Part 3: Data Collection, Analysis, and Reporting Chapter 14 Fieldwork: Data Collection Chapter 15 Data Preparation and Analysis Strategy Chapter 16 Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation Chapter 17 Data Analysis: Hypothesis Testing Related to Differences Chapter 18 Data Analysis: Correlation and Regression Chapter 19 Report Preparation and Presentation
Print version record
备用描述
With a hands-on, do-it-yourself approach, this fourth edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions
开源日期
2023-06-28
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