In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

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Change by design: how design thinking can transform organizations and inspire innovation

Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation

IDEO, 设计改变一切 : how design thinking transforms organizations and inspires innovation

IDEO Change by Design (Chinese Edition)

IDEO, she ji gai bian yi qie

Tim Brown, (Writer on industrial design); Barry Kātz

(英)蒂姆. 布朗(Tim Brown)著 ; 侯婷译; 布朗; 侯婷

Di mu Bu lang zhu; Hou Ting yi

Tim Brown; Barry Katz

Brown, Tim

HarperCollins Publishers; Harper Business

Volumes Publishing Company

Wan juan chu ban gong si

Longman Publishing

Harper Collins

沈阳市:万卷出版公司

Business book summary, 1st ed, New York, NY, 2009

1st ed., New York, NY, New York State, 2009

United States, United States of America

HarperCollins, New York, NY, 2009

Di 1 ban, Shen yang, China, 2011

China, People's Republic, China

First edition, New York, 2009

Includes index.

Translation of: Change by design : how design thinking can transform organizations and inspire innovation by Tim Brown. published by HarperCollins Publishers, ©2009.

Bookmarks: p1 (p1): 前言 设计改变一切
p2 (p11): 第一部分 设计思维的力量
p2-1 (p11): 第1章 打动人心 设计思维不仅仅是形式
p2-2 (p35): 第2章 变需要为需求 把人放在首位
p2-3 (p59): 第3章 思维矩阵 让思维过程变得更明晰
p2-4 (p81): 第4章用手来思考 模型的力量
p2-5 (p103): 第5章 回到表面 设计顾客体验
p2-6 (p121): 第6章 把你的想法传播出去 故事的影响力
p3 (p143): 第二部分 设计思维的未来
p3-1 (p143): 第7章把设计运用到组织中 授人以渔
p3-2 (p163): 第8章 让设计服务于整个社会 我们必须同舟共济
p3-3 (p187): 第9章 行动起来 到全球去
p4 (p209): 结语 变革，从设计开始
p5 (p225): 致谢

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas-whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the national obesity epidemic-emerge not by chance, but by studying and embracing the immediate challenges we encounter every day in our offices and homes, laboratories and hospitals, classrooms and conference rooms, and in all the spaces in between. We don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking. Design is not just about creating elegant objects or beautifying the world around us. The best designers match necessity to utility, constraint to possibility, and need to demand. These design thinkers rely on rigorous observations of how we use spaces and the objects and services that occupy them; they discover patterns where others see complexity and confusion; they synthesize new ideas from seemingly disparate fragments; and they convert problems into opportunities. Design thinking is a method in which genius, in the end, is not required. Design thinking is valuable not just in so-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing. This is not a book by designers for designers; this is a blueprint for creative leaders seeking to infuse design thinking-an approach for creative problem solving-into all facets of their organizations, products, or services to discover new alternatives for business and society as a whole. Written with imagination, humor, and vision, this vital and inspiring guide is essential reading for anyone confronting the challenges of today in order to create the opportunities of tomorrow.

Shows How The Techniques And Strategies Of Design Belong At Every Level Of Business, In The First Book To Detail Ideo's Internationally Recognized Design Thinking Process. The Myth Of Innovation Is That Brilliant Ideas Leap Fully Formed From The Minds Of Geniuses. The Reality Is That Most Innovations Come From A Process Of Rigorous Examination Through Which Great Ideas Are Identified And Developed Before Being Realized As New Offerings And Capabilities. This Book Introduces The Idea Of Design Thinking, The Collaborative Process By Which The Designerʹs Sensibilities And Methods Are Employed To Match Peopleʹs Needs Not Only With What Is Technically Feasible And A Viable Business Strategy. In Short, Design Thinking Converts Need Into Demand. Itʹs A Human-centered Approach To Problem Solving That Helps People And Organizations Become More Innovative And More Creative. Design Thinking Is Not Just Applicable To So-called Creative Industries Or People Who Work In The Design Field. Itʹs A Methodology That Has Been Used By Organizations Such As Kaiser Permanente To Increase The Quality Of Patient Care By Re-examining The Ways That Their Nurses Manage Shift Change, Or Kraft To Rethink Supply Chain Management. This Is Not A Book By Designers For Designers; This Is A Book For Creative Leaders Seeking To Infuse Design Thinking Into Every Level Of An Organization, Product, Or Service To Drive New Alternatives For Business And Society. -- Publisher Description From Http://www.harpercollins.com (oct. 5, 2011). Getting Under Your Skin, Or, How Design Thinking Is About More Than Style -- Converting Need Into Demand, Or, Putting People First -- A Mental Matrix, Or, These People Have No Process! -- Building To Think, Or, The Power Of Prototyping -- Returning To The Surface, Or, The Design Of Experiences -- Spreading The Message, Or, The Importance Of Storytelling -- Design Thinking Meets The Corporation, Or, Teaching To Fish -- The New Social Contract, Or, We're All In This Together -- Design Activism, Or, Inspiring Solutions With Global Potential -- Designing Tomorrow--today. Tim Brown ; With Barry Katz. Illustrations On End Papers. Includes Bibliographical References (pages 247-251) And Index.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking the collaborative process by which the designers sensibilities and methods are employed to match peoples needs not only with what is technically feasible and a viable business strategy. In short design thinking converts need into demand. Its a humancentered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to socalled creative industries or people who work in the design field. Its a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by reexamining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization product or service to drive new alternatives for business and society.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking' the collaborative process by which the designer2 sensibilities and methods are employed to match people2 needs not only with what is technically feasible and a viable business strategy. In short' design thinking converts need into demand. It2 a human-centered approach to problem solving that helps people and organizations become more innovative and more creative

2021-06-15