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ia/servicesmarketin0000love_06ed.pdf
Outlines & Highlights for Services Marketing: People, Technology, Strategy by Christopher H. Lovelock, Jochen Wirtz, ISBN: 9780131875524 (Paperback) - Common 🔍
Christopher Lovelock, Jochen Wirtz, Christopher H. Lovelock Academic Internet Publishers Incorporated, 6th ed., Upper Saddle River, N.J, New Jersey, October 1983
英语 [en] · PDF · 72.9MB · 1983 · 📗 未知类型的图书 · 🚀/ia · Save
描述
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
备选标题
Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)
备选作者
Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz
备选作者
Lovelock, Christopher H; Wirtz, Jochen
备选作者
By (author) Cram101 Textbook Reviews
备用出版商
Upper Saddle River, N.J.: Pearson/Prentice Hall
备用出版商
Globe Fearon Educational Publishing
备用出版商
Pearson College Div
备用出版商
Longman Publishing
备用出版商
Cengage Gale
备用版本
6th edition, Upper Saddle River (N.J.), ©2007
备用版本
United States, United States of America
备用版本
6 edition, September 27, 2006
备用版本
Sixth Edition, PS, 2006
备用版本
6th ed, Harlow, 2007
备用版本
6, 2009
元数据中的注释
Includes bibliographical references and indexes.
备用描述
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
备用描述
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications
备用描述
xx, 648 p. : 29 cm
Includes bibliographical references and indexes
开源日期
2023-06-28
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