"Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature - advocacy, activism, protest or dissent - and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of 'activist', 'protest' and 'dissent' public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs"-- Provided by publisher

nexusstc/Protest Public Relations: Communicating dissent and activism/26bf613fc10b7d5469b1b9713b96a7b0.pdf

lgli/Protest Public Relations.pdf

lgrsnf/Protest Public Relations.pdf

zlib/no-category/Ana Adi, (Editor)/Protest Public Relations. Communicating dissent and activism_18451638.pdf

Adi, Ana;

Garland Publishing, Incorporated

Taylor & Francis Group

Routledge new directions in public relations and communication research, Abingdon, Oxon, 2019

Routledge new directions in public relations et communication research, London, 2019

Taylor & Francis (Unlimited), Abingdon, Oxon, 2019

United States, United States of America

producers:
Adobe PDF Library 8.0

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Cover 1
Half Title 2
Title Page 4
Copyright Page 5
Table of Contents 6
List of figures 8
List of tables 9
Notes on contributors 10
Protest public relations: communicating dissent and activism – an introduction 20
The chapters of this book 23
Defining protest, dissent, and activist PR 27
Conclusion 28
References 29
1 The slow conflation of public relations and activism: understanding trajectories in public relations theorising 31
Defining public relations and activism 32
Pluralism, public relations and activism and as “the other” 33
Public relations subjectivities: practitioners as activists 35
Social-culturalperspectives: activism as public relations 36
Public relations as “other”: critical, Marxist and postcolonial perspectives 40
Conclusion 43
Note 44
References 44
2 Activist nation: Australia and the 1916 conscription referendum 48
Establishing the tactics, networks and rhetoric 49
Pro-conscription activism and government recruiting committees 54
Anti-war activists and the anti-conscription movement – leveraging negative publicity 55
Conclusion 58
Notes 60
References 60
3 Activists as pioneers in PR: historical frameworks and the suffragette movement 63
Introduction 63
Dominant historical frameworks overlook protest PR 63
Expanding the history of PR to include its role in society 66
Historical developments and the media context 69
The suffragettes: historical analysis 71
Branding 73
National focus and photo opportunities (modern) 74
Celebrity and human interest (modern) 76
Co-creationand participatory tactics (post-modern) 77
The suffragettes’ lesson for PR 78
Enduring trends: referencing protest history 78
Conclusion 79
Notes 80
References 81
4 Second-wave feminist movement in Turkey through an activist PR perspective 84
The intersection of public relations and activism 85
Second wave feminism in Turkey 87
Consciousness raising meeting: an awakening 90
Demonstrations, festivals, petitions 92
Magazines, periodicals and books 95
Outcomes of the movement 97
Conclusion 99
Notes 100
References 101
5 Public relations for social change: shock tactics in feminist activism in Eastern Europe 106
Historical trajectories of “shock” communication in feminist movements 107
Feminism and dissent 109
The “naked truth” of FEMEN 111
Pussy Riot: “blasphemy” as provocation 115
So similar, yet so different 120
Notes 122
References 122
6 Protesting the homeland: diaspora dissent public relations efforts to oppose the Dominican Republic’s citizenship policies 125
Foreign media and image of nations 125
The importance of diasporas 126
Protesting the homeland 127
Media advocacy in dissent public relations 128
Case study: opposing the 2013 Dominican citizenship ruling 129
The 2013 citizenship ruling 130
Diaspora response to the 2013 ruling 131
The Dominican government’s response: the 2014 naturalization law 133
Media advocacy outcomes 135
Conclusion 135
Notes 140
References 140
7 Activists’ communication and mobilization tactics to find Ayotzinapa’s 43 disappeared students 147
Successful PR strategy 148
History 149
Activists’ communication and mobilization tactics 153
Ayotzinapas 43’s lessons 161
Conclusion 162
Notes 164
References 165
8 Reading Gezi Park protests through the lens of protest PR 169
A brief history of public relations from a societal perspective 171
From activist to protest PR 173
Shared goals: saving the trees amidst increasing authoritarianism 175
Conclusion 181
Notes 183
List of interviewees 184
References 184
9 Archiving activism and/as activist PR: Occupy Wall Street and the politics of influence 189
Introduction: archiving and activism 189
Authority over image: “external” activism 191
Accountability: internal activism 194
Accessibility: long-term plight of archives 197
Conclusion 198
Notes 199
References 201
10 Romania’s protest: from stakeholders in waiting to activists’ becoming PR practitioners 204
Publics vs. stakeholders vs. PR practitioners as activists 206
Activists, social movements and the Romanian winter 210
From stakeholders in waiting to activism 217
Notes 221
References 221
11 Activist PR in Vietnam: public participation via Facebook to save 6,700 trees 224
The 6,700 trees protection movement 225
Social media and the uses and gratifications of public participation 227
Public interaction on Facebook and message types 229
Tone, motivations, and the effectiveness of public’s comments on Facebook 232
A starting point in activist PR in Vietnam 234
Conclusion 237
Notes 238
References 238
12 The beginning of the end: telling the story of Occupy Wall Street’s eviction on Twitter 241
Public relations and digital technology 242
Twitter as Occupy owned media 244
The ethics of using social media data 246
Mainstream media and the “protest paradigm” 247
Shifting to a social media storytelling strategy 249
Telling the story of the eviction 251
Communication failure of authorities 259
From participation to engagement: Twitter storytelling as PR for social movements 262
Notes 264
References 264
13 Activist public relations: moving from frames as objects to framing as a dynamic process 267
Activist PR 269
Social movement framing 272
Conclusion 275
Notes 277
References 277
14 Digital media, journalism, PR, and grassroots power: theoretical perspectives 281
Introduction 281
Activism in journalism and public relations in the context of the dominant paradigms 282
Journalism and public relations: advocacy and activism 283
Digital networked economy, blurring of the lines between journalism and public relations in activism and beyond: continued debate 290
Conclusion 294
References 295
15 The activist reformation of PR in the attention economy 298
Introduction 298
Social media and global conversations 300
Attention is the new oil 301
From symmetry and excellence to critical theory and consilience 303
The role and theory of activist PR in society 304
Metamodernism – social theory for a reformed activist PR? 308
Conclusion 309
Notes 310
References 312
Index 316

2021-12-21