Survey research is a widely used data collection method that involves asking people questions and using their answers as information. Such data can then be used to understand individuals views in a variety of areas such as political issues, community quality of life, and satisfaction with services and products, to name but a few. Decision makers in both the public and private sectors use survey results to examine past efforts and guide future direction. Yet, we are often surprised by the misperceptions of students, professionals and even high-level managers regarding what is required to conduct a good survey. Our purpose in developing this book is to provide an introduction and overview of survey research. We begin our exploration at the foundation of gathering information about the worldobservation and questioning. We examine the processes of each, and talk about identifying the information needed and the best approach to getting that information. We then discuss the processes commonly involved in conducting a survey including both obtaining a representative sample and dealing with the types of errors that can distort results. From here we focus on the components of constructing and carrying out a survey including the elements to consider when developing a survey, types of surveys, writing good questions, conducting the survey, and presenting the results. . The purpose of this book is to provide an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods

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nexusstc/An introduction to survey research/3120747f617400fba8717de19f31238a.pdf

zlib/Business & Economics/Sales & Marketing/Cowles, Ernest L.; Nelson, Edward/An introduction to survey research_2633763.pdf

Metamorfosi dei Lumi 6 Le belle lettere e le scienze

Ernest L Cowles; Edward Nelson; Business Expert Press

Cowles, Ernest L., Edward Nelson, Ernest Cowles

Quantitative Approaches to Decision Making Collection (online), First edition, New York, NY, 2015

Business Expert Press, New York, New York [222 East 46th Street, New York, NY 10017], 2015

United States, United States of America

New York, Feb. 2015

3, 20150130

lg1423816

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Annotation An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify the information needed and the best approach to get that information. They also highlight the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results

Content: 1. Introduction --
2. Probability sampling --
3. Total survey error --
4. Factors to consider when thinking about surveys --
5. Modes of survey delivery --
6. Writing good questions --
7. Carrying out the survey --
8. Presenting survey results --
Notes --
References --
Index.

2015-12-23