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ia/strategicplannin0000abra.pdf
Strategic planning : a practical guide for competitive success 🔍
Stanley Charles Abraham Emerald Publishing Limited; Emerald Publishing; Emerald Group Publishing Limited, Second edition, United Kingdom, 2012
英语 [en] · PDF · 16.1MB · 2012 · 📗 未知类型的图书 · 🚀/ia · Save
描述
An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.
备选作者
Abraham, Stanley Charles, author
备用出版商
United Kingdom ; North America: Emerald
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
2nd edition, 2012-01-17
备用版本
2nd ed, Bingley, 2012
备用版本
2nd edition, PS, 2012
备用描述
xiii, 253 pages ; 24 cm
(Additional material available at www.emeraldinsight.com/strategicplanning.)--Title page
Includes bibliographical references and indexes
备用描述
This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
开源日期
2024-07-01
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