Key creative strategies behind the worlds greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.
This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.
Creative thinking is more than just the basis of a finished it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that its only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish. 500+ color illustrations

Clou

Mario Pricken

Thames & Hudson Ltd

Hansjorg Mayer

United Kingdom and Ireland, United Kingdom

0, US, 2010

2010-12-01

Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (p. 309-311) and index.

Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.

311 p. : 27 cm
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009
Includes bibliographical references (p. 309-311) and index
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces

Suitable for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients

2023-06-28