Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to __occupational aprosodia__, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

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zlib/Psychology/Neuropsychology/Laura McHale/Neuroscience for Organizational Communication: A Guide for Communicators and Leaders_19100243.pdf

McHale, Laura

Springer Nature Singapore Pte Ltd Fka Springer Science + Business Media Singapore Pte Ltd

1st ed. 2022, Singapore, Singapore, 2022

1st ed, S.l, 2022

14, 20220103

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"A terrific guide to this emerging field, with practical applications that communicators and leaders can use right away." -- Srini Pillay, M.D., CEO of NeuroBusiness Group; Author of Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind "As a neuroscientist, I deeply enjoyed McHale's use of language and fluid style to make complex research accessible. She stays relevant and recent helping to explain Zoom fatigue and somatic mind-body links. Read it!" -- Richard Boyatzis, PhD, Distinguished University Professor, Case Western Reserve University; Co-author of the international bestseller Primal Leadership and the new Helping People Change "Dr. McHale provides actionable insights into the way our brains function on communications and how to fire up leaders and followers alike." -- Tamara L. Gillis, Ed.D., ABC, IABC Fellow, FRSA; Editor, The IABC Guide for Practical Business Communication Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the research that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for. Dr. Laura McHale (PsyD, CPsychol, ABC) is a leadership psychologist, author, and consultant specializing in leader development, neuroscience, communication, and organizational culture. She is the founder of Conduit Consultants, whose mission is to enable generative dialogue that leads to lasting change in individuals and organizations. Prior to becoming a psychologist, Dr. McHale worked for over 15 years as a corporate communications executive in the financial services industry, across the US, Europe, and Asia. She resides in Hong Kong

Acknowledgments
Introduction
References
Contents
About the Author
1 From Aristotle to Structural Dynamics
The Neuroscience of Aristotle
References
2 The State of Play
Types of Communicator Roles
Comms Teams Speak a Different Language
Shifting Job Titles
Where Do CCOs Go?
Changing Technologies
AI and Generative Language Models
Are Comms People Closeted Behavioral Scientists?
References
3 The Curious Case of Phineas Gage
Somatic Marker Hypothesis
References
4 Communication in the Brain
Brain Areas Linked to Speech and Comprehension of Language
Prosody and Aprosodia
Occupational Aprosodia
The Brain and Social Media
The Neuroscience of Zoom Fatigue
Some Additional Thoughts on Communication and the Brain
References
5 The Body Politic
Greater Awareness of Office Spaces
The Importance of the Work Environment
Changing Office Layouts and Designs
References
6 Two Useful Models from Neuroleadership
The SCARFTM Model
The SCOAP Model
Applying the Models to Communication
Critiques of Neuroleadership Models
References
7 The Neurocommunicator’s Toolkit
Meet Your RVLPFC
The Neuroscience of Stress
Mindfulness
Affect Labeling (or Naming Emotions)
Cognitive Reframing
The neurocommunicator’s Toolkit
References
8 The Culture Club: The Neuroscience of Pronouns
Intercultural Competence
Cultural Neuroscience
Self-Construal
How to Prime Self-Construal
Why Cultural Neuroscience Matters for Communicators
Obama’s Speech on Race
References
9 More on the Neuroscience of Words
The Politics of Pronouns
The Nationalist “We”
Inclusive Versus Exclusive “We”
The Perils of “I”
Strong Modals and Weasel Words
Text Mining and Sentiment Analysis
The Importance of Clarity
References
10 The Neuroscience of Compassion
Vicarious Traumatization
Post-Traumatic Organizational Growth
Loss and Grieving
Unlocking Energy
References
Index

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Erscheinungsdatum: 04.01.2022

2022-01-31