Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings?The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.

Forgas, Joseph P; Cooper, Joel; Crano, William D., 1942-

editors, Joseph P. Forgas, Joel Cooper, William Crano

Ashgate Publishing Limited

Taylor & Francis Ltd

Gower Publishing Ltd

The Sydney Symposium of Social Psychology series -- v. 12, New York, New York State, 2010

The Sydney Symposium of Social Psychology series, Hove, 2010

United Kingdom and Ireland, United Kingdom

1, PT, 2010

Includes bibliographical references and index.

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings? The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.

"Attitude is arguably the msot enduring and central construct in social psychology, surfacing across almost the entire terrain of the discipline. In this wonderfully accessible book, Forgas, Cooper and Crano have assembled a truly stellar cast of leading scholars of the psychology of attitudes and attitude change to illustrate the breadth, diversity and scientific exhilaration of contemporary attitude research." Professor Mike Hogg, Claremont Graduate University

xii, 302 p. : 24 cm
Includes bibliographical references and index

2024-08-23