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Luxury Retail and Digital Management : Developing Customer Experience in a Digital World 🔍
Michel Chevalier; Michel Gutsatz John Wiley & Sons Singapore Pte. Ltd, John Wiley & Sons, Inc., Solaris South Tower, Singapore, 2020
英语 [en] · EPUB · 15.0MB · 2020 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/scihub/upload/zlib · Save
描述
Develop a winning customer experience in the digital world
Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?
Luxury Retail and Digital Management, 2 nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.
• Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept
• Explores the selection, training and motivation of the staff
• Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail
Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2 nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.
备用文件名
nexusstc/Luxury Retail and Digital Management: Developing Customer Experience in a Digital World/48c1b5e80a0de9d14fd44056f8cb02bc.epub
备用文件名
lgli/Luxury_Retail_and_Digital_Management_by_Michel_Chevalier.epub
备用文件名
lgrsnf/Luxury_Retail_and_Digital_Management_by_Michel_Chevalier.epub
备用文件名
scihub/10.1002/9781119542360.pdf
备用文件名
zlib/Business & Economics/Michel Chevalier, Michel Gutsatz/Luxury Retail and Digital Management: Developing Customer Experience in a Digital World_11639969.epub
备选标题
Luxury Retail and Digital Management, 2nd Edition
备选作者
Chevalier, Michel, Gutsatz, Michel
备用出版商
Wiley Professional Development (P&T)
备用出版商
Wiley & Sons, Incorporated, John
备用出版商
John Wiley & Sons, Incorporated
备用出版商
Wiley & Sons, Limited, John
备用出版商
American Geophysical Union
备用出版商
Wiley-Blackwell
备用版本
Second edition, Solaris South Tower, Singapore, 2020
备用版本
2nd edition, Erscheinungsort nicht ermittelbar, 2020
备用版本
United States, United States of America
备用版本
Hoboken, N.J, 2020
备用版本
2, 20200317
备用版本
2, PS, 2020
元数据中的注释
lg2937905
元数据中的注释
sources:
urn:isbn:9781119542339
元数据中的注释
{"isbns":["1119542332","1119542340","1119542359","1119542367","2019048772","9781119542339","9781119542346","9781119542353","9781119542360"],"publisher":"Wiley"}
备用描述
Develop a winning customer experience in the digital world Luxury consumers are changing they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2 nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept Explores the selection, training and motivation of the staff Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2 nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.
备用描述
"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"-- Provided by publisher
开源日期
2021-02-12
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