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The Public Relations Firm (Public Relations Collection) 🔍
Stacey Smith, Bob Pritchard Business Expert Press, Business Expert Press, New York, New York [222 East 46th Street, New York, NY 10017], 2015
英语 [en] · PDF · 5.8MB · 2015 · 📗 未知类型的图书 · 🚀/ia · Save
描述
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.
备选标题
Getting the Most Out of Your Public Relations Agency
备选作者
Robert D Pritchard
备用版本
Public relations collection, First edition, New York, New York (222 East 46th Street, New York, NY 10017), 2015
备用版本
United States, United States of America
备用版本
New York, 2014
备用版本
2013
元数据中的注释
cut off text on some pages very close to gutter
some inherent cut off text
skewed text on some pages due to tight binding.
cut off text on some pages very close to gutter
备用描述
Annotation This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies
备用描述
Takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. The book discusses how and why they should pick an agency along with the types of firms at their disposal.
开源日期
2024-07-01
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