It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy. Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works. One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

zlib/no-category/James McGregor/十亿消费者_17265126.epub

One billion customers : lessons from the front lines of doing business in China ; [with a new afterword

McGregor, James

Atria Books

Free Press

Wall Street journal book, 1st Wall Street Journal trade pbk. ed, New York, 2007

A Wall Street journal book, 1. paperback ed, New York, NY, 2007

United States, United States of America

Reprint edition, September 4, 2007

Simon & Schuster, New York, 2006

<p><br>Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former <I>Wall Street Journal</i> China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. <I>One Billion Customers</i> offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.</p> <h3>Soundview Executive Book Summaries</h3> <p><i>Lessons From The Front Lines Of Doing Business In China</i><br>With a population of 1.3 billion people, China offers companies from around the globe a massive market for their products and services. According to former <i>Wall Street Journal</i> China bureau chief and corporate executive James McGregor, nothing about doing business in China is easy. In <i>One Billion Customers</i>, McGregor presents the stories, personalities, business deals, and lessons learned that can help businesses gain insight into how China really works. <p>McGregor explains that the consumer market in China has the potential to be larger than North America and Western Europe combined. In recent years, he writes, this sprawling country has surpassed Britain as the world's fourth-largest economy. China has not only become the world's largest market for electronic appliances, but it now consumes 25 percent of global steel and 30 percent of cement.</p> <p><i>Negotiations and Agreements</i><br> Why is working with China so difficult? McGregor explains that its laws are often only the law when they benefit China. He writes, Negotiations can take forever and the resulting agreements can be promptly ignored. With an underlying reputation for corruption and secrecy, he adds, Chinese partners, customers and suppliers have a reputation for stealing technology and trade secrets from foreign companies. Why do outsiders fail in China? McGregor writes that foreign executives often get run over by their Chinese competitors, the Chinese government, or their Chinese partners &#151; or sink themselves through various combinations of unrealistic expectations, impatience, and lack of common sense.</p> <p>To show outsiders what it is like to do business in China, McGregor offers the details of how specific business deals either worked or failed, and describes the actions of those involved on both sides of these deals, and how politics and prejudices affected expectations and outcomes. Through these stories, he describes the aspects that have both frustrated and rewarded outside businesspeople.</p> <p><i>One Billion Customers</i> is unique in its approach to delivering its business lessons. At the beginning of each chapter, McGregor introduces the players and the situation he is about to describe, and provides an overview of the context in which they find themselves. Next, he tells the story that unfolds as a narrative. Each ends with a summarization of what the preceding events mean to the reader, and how their lessons can be used to improve business conducted in China. Honed while working as a journalist and businessman during 17 years in that country, McGregor's easy-to-read style and first-person perspective make his observations highly digestible, timely and pertinent to readers.</p> <p><i>Startup and Turnaround</i><br> McGregor begins <i>One Billion Customers</i> by pointing out that China is simultaneously the world's largest startup and the world's largest turnaround. After 2,000 years of continuous imperial rule, and a crippling encounter with communism that left an impatient, hungry and hardworking population determined to get rich and regain its rightful place in the world, McGregor writes that China presents opportunities and challenges to global businesses on a range and scale that have never been seen before.</p> <p>To help businesspeople capitalize on the stories he tells, McGregor concludes each chapter with a collection of tips called The Little Red Book of Business. In these sections, he boils down the fruit of his knowledge into several bulleted points that describe exactly what can be done to succeed in China.</p> <p><i>Why We Like This Book</i><br> <i>One Billion Customers</i> is filled with a fascinating collection of valuable stories gleaned from numerous interviews with those on the front lines of China's rise to power. By offering a deep look into the minds of the Chinese people and their business practices, McGregor helps outsiders grasp the fine details that can either make or break deals with their Chinese counterparts. Full of great writing and international intrigue, <i>One Billion Customers</i> delivers a wealth of information and advice. Copyright &copy; 2006 Soundview Executive Book Summaries</p></p>

In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.

THE NEGOTIATIONS THAT BROUGHT China into the World Trade Organization in 2001 began in 1793 when Lord George Macartney landed his fleet of British ships on the north China coast.

2021-09-09