Over the last decade, Lean-Agile principles have become the standard methodology by which product and technology teams operate. However, Lean-Agile was written for small companies seeking new markets to buy their innovative software products, not for an average corporation with a catalogue of existing software products that must be maintained and rebuilt. The typical tech-enabled business isn't a lean startup; it's a chunky corporate. This book offers an alternative software development methodology perfectly suited for chunky corporate product management. You’ll quickly find out how individual players in the corporate organization impact business performance. You’ll follow the story of Blake, a well-meaning but ultimately naive, CEO of a fictional company called Acme Tech. As he and Acme struggle to maintain business performance, it becomes apparent how embedded and complex his challenges are. Lean-Agile principles are regularly misapplied in the corporate environment, causing tension, missed deadlines, and inefficient working practices. You’ll see that managing software transformation at a large, mature business requires a new set of tools. Popular development methodologies are not well-suited for the replatforming exercises that chunky corporates inevitably face. This book helps product and technology leaders navigate software development projects at organizations grappling with the constraints of investor ownership. Chunky corporates have a lot going for them: The Lean-Agile Dilemma reveals that, when managed well, they have the potential to be safe havens in a relentlessly unstable world. You will: Understand how replatforming differs from new product development Learn how to manage existing data when updating or building new software Prioritize within an overstuffed product roadmap Who This Book is For Product managers, product owners, product leadership, tech leadership, and business leaders at mature tech-enabled businesses.

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Evangelista Media srl

Italy, Italy

Table of Contents
About the Author
Introduction
Chapter 1: The Luxury of a Lean Startup
Lean-Agile vs. Waterfall Software Development
What Is Replatforming?
Product Fragmentation
Addressing Product Fragmentation
Key Takeaways
Chapter 2: Execution, Not Innovation
Predictable Performance
Stay Predictable
Key Takeaways
Chapter 3: Scaling Up
Getting Bigger
Attracting Investment
Economies of Scale
Key Takeaways
Chapter 4: Chief Poo-Poo Officer and Saying No
Here’s How to Handle Feature Requests
Staying Focused
Key Takeaways
Chapter 5: Deciding What to Build and How
Deciding What to Build
How to Break Negative Loops
Choosing the Right Features
1. Does This Feature Already Exist in a Legacy Platform That’s Being Replaced?
2. Is This Something That Is Used Frequently by Customers?
3. Do Customers Pay Separately for This Feature?
4. Is This Feature Aligned to the Product Value?
Existing Customers
Balancing Tensions Between Internal and External Customers
Key Takeaways
Chapter 6: The Challenges of Replatforming
The Challenges of Rebuilding a Legacy Platform
New Customers vs. Old Customers
Is Your MVP a Major Validation Problem?
Key Takeaways
Chapter 7: Replatforming the Right Way
Define the Vision
Get the Data Right First
Design, Execute, and Check
Get Close to Your Colleagues and Customers
Don’t Forget to Sunset the Old Products
Five Critical Elements to Replatforming the Right Way
Replatforming Execution
Goal Orienteering
Key Takeaways
Chapter 8: Dealing with Data
Laying a Good Data Foundation
Flexible by Design
Configurable Products
Key Takeaways
Chapter 9: Managing Customer Demands
Key Takeaways
Chapter 10: Products Don’t Sell Themselves
Why Can’t I Get Sales’ Attention?
Getting to the Top Is Easier than Staying There
Responding to External Threats
Scenario 1: Wet Lettuce Product Leader
Scenario 2: Misaligned Customer Need
Scenario 3: Product Requires Improvement
Key Takeaways
Chapter 11: Good Communication Leads to Good Products
1. Which Features to Build
2. What Data to Migrate
3. The Product List
Be Curious
How to Foster Open Communication
Rule 1: Build Relationships
Rule 2: Stop Typing; Start Talking
Rule 3: Disagree Agreeably
Rule 4: Proactively Seek Alignment
Key Takeaways
Chapter 12: Driving Cross-Functional Collaboration
Keys to Successful Usage of Stakeholder Maps
Key Takeaways
Chapter 13: Final Thoughts
Acknowledge Your Constraints
Get Comfortable Saying No
Replatform the Right Way
Remember the Data
Build a Flexible, Scalable Product Stack
Recognize the Strengths and Weaknesses of Being a Complex System
Index

Over the last decade, Lean-Agile principles have become the standard methodology by which product and technology teams operate. However, Lean-Agile was written for small companies seeking new markets to buy their innovative software products, not for an average corporation with a catalogue of existing software products that must be maintained and rebuilt. The typical tech-enabled business isn’t a lean startup; it’s a chunky corporate. This book offers an alternative software development methodology perfectly suited for chunky corporate product management.
You’ll quickly find out how individual players in the corporate organization impact business performance. You’ll follow the story of Blake, a well-meaning but ultimately naive, CEO of a fictional company called Acme Tech. As he and Acme struggle to maintain business performance, it becomes apparent how embedded and complex his challenges are. Lean-Agile principles are regularly misapplied in the corporate environment, causing tension, missed deadlines, and inefficient working practices.
You’ll see that managing software transformation at a large, mature business requires a new set of tools. Popular development methodologies are not well-suited for the replatforming exercises that chunky corporates inevitably face. This book helps product and technology leaders navigate software development projects at organizations grappling with the constraints of investor ownership.
Chunky corporates have a lot going for them: The Lean-Agile Dilemma reveals that, when managed well, they have the potential to be safe havens in a relentlessly unstable world.
You will:
Understand how replatforming differs from new product development
Learn how to manage existing data when updating or building new software
Gain tools to prioritize items in your overstuffed product roadmap

2024-07-02