反馈文件质量
ia/avon00laur.pdf
Avon : Building The World's Premier Company For Women 🔍
Laura Klepacki; [foreword by Andrea Jung] John Wiley & Sons, Incorporated, John Wiley & Sons, Inc. (trade), Hoboken, N.J., 2005
英语 [en] · PDF · 18.9MB · 2005 · 📗 未知类型的图书 · 🚀/duxiu/ia · Save
描述
A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries.
AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women.
Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
— Mary Sammons , President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."
— Allen Burke , Director of Merchandising, QVC, Inc.
"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
—Ann ette Green , President Emeritus, The Fragrance Foundation
备选作者
Klepacki, Laura Ann
备选作者
Laura Ann Klepacki
备用出版商
Jossey-Bass, Incorporated Publishers
备用出版商
Hoboken, N.J.: John Wiley & Sons
备用出版商
Wiley ; John Wiley [distributor
备用出版商
WILEY COMPUTING Publisher
备用出版商
John Wiley and Sons Ltd
备用出版商
Wiley-Blackwell
备用版本
United States, United States of America
备用版本
Hoboken, N.J., Chichester, 2006
备用版本
Hoboken, N.J, New Jersey, 2005
备用版本
New York, N.Y, 2005
备用版本
April 11, 2005
备用版本
May 19, 2006
备用版本
US, 2006
元数据中的注释
Includes bibliographical references (p. 251-257) and index.
备用描述
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organizationwith almost five million representatives in more than 140 countries. Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kindsespecially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
Mary Sammons , President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work."
Allen Burke , Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
Ann ette Green , President Emeritus, The Fragrance Foundation
备用描述
Includes bibliographical references (pages 251-257) and index
Give them what they want -- Stay focused -- Hire the best man (or woman) for the job -- Empower your sales force -- Incentivize the troops -- Constantly innovate -- Keep up with the times -- Speak in every language -- Embrace technology -- Connect with you customers -- Get creative -- Makeovers can be a thing of beauty -- Give back
"Avon: Building the World's Premier Company for Women offers an engaging firsthand look at how a small door-to-door bookselling business grew up to become one of the world's leading beauty companies. Weaving anecdotes with exclusive interviews and unparalleled access to both past and present company executives, author Laura Klepacki reveals how Avon built a global empire - from Boston to Beijing - and shows how it manages to thrive in all economies, especially during the toughest of times." "Page by intriguing page, you'll also discover how Avon has maintained and increased its market share through new product introductions, the use of technology, rewarding its best performers, appealing to different customers (including men and teens), and giving back with financial support for causes relating to domestic violence and breast cancer."--Jacket
备用描述
A colorful look at Avon's journey to the top Avon is the world's largest direct sales company, with a record four million representatives in more than 140 countries worldwide. Its product line has expanded from cosmetics to vitamins, weight control products, clothing, and jewelry. In The Avon Story, author Laura Klepacki offers an in--depth look at how Avon grew from a small business selling books door--to--door to one of the world's leading cosmetics companies. Through exclusive interviews with company executives--both past and present--as well as analysts and other experts in the beauty and cosmetics industry, Klepacki reveals how Avon has built a global empire by addressing the needs and customs of women around the world as well as how it has managed to thrive in all economies even in tough times. Readers will also discover how this cosmetics powerhouse has maintained and increased its market share through new product introductions, the use of technology, appealing to different customers, including men and teens, rewarding its best performers, and giving back to society with financial support for such causes as domestic violence and breast cancer
备用描述
In this book, the author offers an in-depth look at how Avon grew from a small business selling door-to-door to one of the world's leading cosmetics companies
开源日期
2023-06-28
更多信息……

🚀 快速下载

成为会员以支持书籍、论文等的长期保存。为了感谢您对我们的支持，您将获得高速下载权益。❤️
如果您在本月捐款，您将获得双倍的快速下载次数。

🐢 低速下载

由可信的合作方提供。 更多信息请参见常见问题解答。 （可能需要验证浏览器——无限次下载！）

所有选项下载的文件都相同，应该可以安全使用。即使这样，从互联网下载文件时始终要小心。例如，确保您的设备更新及时。
显示外部下载
  • 对于大文件，我们建议使用下载管理器以防止中断。
    推荐的下载管理器：JDownloader
  • 您将需要一个电子书或 PDF 阅读器来打开文件，具体取决于文件格式。
    推荐的电子书阅读器：Anna的档案在线查看器、ReadEra和Calibre
  • 使用在线工具进行格式转换。
    推荐的转换工具：CloudConvert和PrintFriendly
  • 您可以将 PDF 和 EPUB 文件发送到您的 Kindle 或 Kobo 电子阅读器。
    推荐的工具：亚马逊的“发送到 Kindle”和djazz 的“发送到 Kobo/Kindle”
  • 支持作者和图书馆
    ✍️ 如果您喜欢这个并且能够负担得起，请考虑购买原版，或直接支持作者。
    📚 如果您当地的图书馆有这本书，请考虑在那里免费借阅。