A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.__Maverick Movies__ tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art-film distributor, New Line made a small fortune running John Waters's __Pink Flamingos__ at midnight screenings in the 1970s and found reliable returns with the __Nightmare on Elm Street__ franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box-office success with the __Lord of the Rings__ franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema offers a compelling case study of the evolution of contemporary film culture through the disintegration of the mass audience fostered by the classic Hollywood studios into the multitude of niche audiences that Hollywood seeks today.

lgli/10.1525_9780520382367.pdf

lgrsnf/10.1525_9780520382367.pdf

University of California Press, Oakland, California, 2024

United States, United States of America

degruyter.com

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A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.
Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art-film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box-office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema offers a compelling case study of the evolution of contemporary film culture through the disintegration of the mass audience fostered by the classic Hollywood studios into the multitude of niche audiences that Hollywood seeks today.

A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more.Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.

Contents
Acknowledgments
Introduction. New Line Cinema and the Shape of the Modern Movie Business
1. “Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema
2. “So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream
3. “Evolutions of Identity”: New Line and the Transformative 1990s
4. “Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s
5. One Franchise to Rule Them All: New Line and The Lord of the Rings
Conclusion. Legends of the Film Industry
Notes
Selected Bibliography
Index

2023-12-08