"An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of any organization's success and longevity. It is also fickle: organizations can fall astray of public approval through crisis, mismanagement, or sudden shifts in the public sensibility. In Reputation Analytics, Daniel Diermeier offers the first scientific framework for understanding and managing the vagaries of corporate reputation and public opinion. Drawing on a political scientist's understanding of the formation and dynamics of public opinion, Diermeier infuses his approach with lessons from game theory, psychology, and text analytics to produce a rigorous, altogether original approach that will have immediate application in both scholarship and practice. A milestone work from one of social science's most eminent scholars, Reputation Analytics ushers a new and advanced understanding on a topic that has long eluded such treatment-and an essential work for readers across industry and academics"-- Provided by publisher

lgli/10.7208_chicago_9780226029764.pdf

lgrsnf/10.7208_chicago_9780226029764.pdf

zlib/no-category/Daniel Diermeier/Reputation Analytics: Public Opinion for Companies_25721499.pdf

University of Chicago Press, Chicago, 2023

United States, United States of America

degruyter.com

{"edition":"1","isbns":["022602962X","022602976X","9780226029627","9780226029764"],"last_page":496,"publisher":"University of Chicago Press","source":"crossref"}

Contents
Preface
Chapter one. Overview
Part I Reputation and Public Opinion
Chapter two. Principles of Public Opinion
Part II Perception, Attitudes, and Behavior
Chapter three. Evaluations, Attitudes, and the Role of Values
Chapter four. Affective Primacy and Dual-Process Theories of Cognition
Chapter five. Beliefs: Risk, Trust, and Apologies
Chapter six. Open Questions and Future Directions
Part III Salience and Attention
Chapter seven. Framing
Chapter eight. Models of the Media: Bias and Influence
Chapter nine. Social Media—Social Networks
Chapter ten. Media Influence: An Assessment
Part IV Stakeholders and Strategies: Firms, Activists, and Corporate Campaigns
Chapter eleven. The Rise of Strategic Activism
Chapter twelve. The Boycott Game
Chapter thirteen. The Logic of Campaigns
Chapter fourteen. The Strategic Interaction between Activists and Firms
Part V Beyond Surveys: Measurement and Metrics
Chapter fifteen. Surveys and Their Limitations
Chapter sixteen. Measuring Opinion
Chapter seventeen. Agendas, Topics, and Issues
Chapter eighteen. Frames
Chapter nineteen. Text-Analytic Methods: Promise and Pitfalls
Part VI Conclusion: Toward a Reputation Management Capability
Chapter twenty. The Right Mindset: Corporate Reputation as Public Opinion
Chapter twenty-one. Developing a Reputation Management System
Acknowledgments
Notes
Bibliography
Index

A scientific approach to corporate reputation from the field’s leading scholar.
Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.
In Reputation Analytics , Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.
A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

2023-08-15