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Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations 🔍
Thomas H. Bivins (Editor) Taylor & Francis [CAM], 1 edition, August 1, 2003
英语 [en] · PDF · 0.9MB · 2003 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: \*similarities and differences among the ethical dilemmas faced by the mass media; \*common ground on which to evaluate media behavior; \*media obligations; \*professional ethics; \*ethical theory and its application to the modern media; and \*considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.
备用文件名
lgrsnf/F:\Library.nu\6e\_143031.6e263a5d157ca637876d8f61f2ba3585.pdf
备用文件名
nexusstc/Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations/6e263a5d157ca637876d8f61f2ba3585.pdf
备用文件名
zlib/Reference/Writing/Thomas H. Bivins (Editor)/Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations_845824.pdf
备选标题
Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
备选作者
Thomas H. Bivins; Thomas Harvey Bivins
备选作者
Thomas H Bivins; NetLibrary, Inc
备用出版商
Lawrence Erlbaum Associates, Incorporated
备用出版商
Taylor & Francis Group
备用出版商
Routledge
备用版本
Taylor & Francis (Unlimited), Mahwah, N.J., 2004
备用版本
United States, United States of America
备用版本
Mahwah, N.J, New Jersey, 2004
备用版本
Mahwah, N.J. [u.a, 2004
备用版本
Hoboken, 2003
元数据中的注释
до 2011-01
元数据中的注释
lg420859
元数据中的注释
{"edition":"1","isbns":["0805842578","1410609049","9780805842579","9781410609045"],"last_page":248}
元数据中的注释
Includes bibliographical references (p. 222-224) and indexes.
备用描述
<p>This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society&#58; the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions.<P>The chapters in this text offer insights on&#58;<P>*similarities and differences among the ethical dilemmas faced by the mass media;<P>*common ground on which to evaluate media behavior; <P>*media obligations;<P>*professional ethics;<P>*ethical theory and its application to the modern media; and<P>*considerations of truth and harm.<P>This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, <i>Mixed Media</i> serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.</p>
备用描述
This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist in these three fields. It aims to develop guidelines that can be used to arrive at the 'right' answer in a given context
备用描述
This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed
备用描述
First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
备用描述
Would you feel worse if someone called you unethical or if someone called you immoral?
开源日期
2011-06-04
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