Increased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media. This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings. Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.

lgli/Vanessa Ratten, Paul Jones, Vitor Braga, Eduardo Parra-López - Artisan Entrepreneurship (2022, Emerald Publishing Limited).pdf

zlib/Business & Economics/Small Business/Vanessa Ratten, Paul Jones, Vitor Braga, Eduardo Parra-López/Artisan Entrepreneurship_21542338.pdf

Ratten, Vanessa;Jones, Paul;Braga, Vitor;Parra-López, Eduardo;

Emerald Group Publishing

United Kingdom and Ireland, United Kingdom

First edition, Bingley, UK, 2022

producers:
Adobe PDF Library 9.9

Half Title Page 2
Title Page 4
Copyright Page 5
Contents 6
List of Figures 8
List of Tables 10
List of Contributors 12
Acknowledgments 13
Chapter 1: Artisan Entrepreneurship: An Overview 14
Introduction 14
Artisan Entrepreneurship 15
Artisan Production 16
Entrepreneurship in the Creative and Cultural Sense 17
Artisan Entrepreneurship as an Academic Field 19
The Role of Cultural Industries in Society 21
Managerial Implications 22
Research Goals of Book 22
Conclusion 24
References 24
Chapter 2: Handicraft Entrepreneurship 26
Introduction 26
Textile Based Handicrafts 27
Wood, Metal, Clay, Glass and Stone Made Handicrafts 30
Handicrafts Using Paper or Canvas 32
Plant Based Handicrafts 33
Other Types of Handicrafts 34
Practical Implications 35
Theoretical Implications 35
Future Research Directions 36
Conclusion 36
References 36
Chapter 3: Kazuri Beads – A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business 38
Introduction 38
Background to the Case 39
The Case 40
Change of Ownership and Operations 42
“Made” versus “Born” Artisans 42
Challenges in Managing Talent in an Artisan Centered Business 43
Facing Competition 43
Working Conditions 43
Concluding Reflections 43
References 44
Chapter 4: Small Business Owners and Social Media Behavior: How Entrepreneurs Use and are Used by New Digital Platforms 46
1. Introduction 47
2. Self-employment in the Digital Age 48
2.1. Variety of Terms and Their Problems of Definition 49
2.2. Solo Self-employment in Europe 49
3. How Data were Gained: Research Methodology 51
4. Social Media Behavior 51
5. Small Business Owners and their Economic and Social Life World in Times of Social Media: What Lessons Did We Learn? 54
References 56
Chapter 5: Wine Artisan Entrepreneurship 60
Introduction 60
Wine Tourism 61
Wine and Esthetic Cognition in Landscapes 62
Customer Engagement 63
Eco-innovation 65
Theoretical Implications 66
Practical Implications 66
Future Research Suggestions 67
Conclusion 67
References 68
Chapter 6: Crises, Innovation and the Co-opetition: Entrepreneurial Responses to the Covid-19 Crisis 70
Introduction 70
The Start of Pandemic 71
Innovation and Crises 71
Game Theory and Strategic Innovation: A Brief Introduction 73
Understanding Co-opetition 76
Cooperating with the Competition during Crisis: Process Innovation 77
Co-optition and Manufacturing 77
Co-operating through Division of Markets 78
Co-operation through Sharing of Distribution Channels 79
Co-operation through Patent Waivers 79
Co-operation with Complementary Goods Manufacturers 80
Competition after Co-operation 80
Conclusion 80
References 81
Chapter 7: Portuguese Handicrafts and Artisan Entrepreneurship 86
Introduction 86
Artisan Entrepreneurship 88
The Handicraft Industry 91
Portuguese Handicrafts 92
Azulejo Tiles 92
Barcelos Rooster 93
Cork 93
Lacemaking 93
Filigree 93
Pottery 94
Embroidered Handkerchiefs 94
Soap 94
Portuguese Food 95
Bacalhau 95
Grilled Sardines 95
Caldo verde 95
Francesinha Sandwich 95
Pastel de nata 95
Stone Soup 96
Winemaking 96
Theoretical Implications 96
Practical Implications 97
Limitations and Suggestions for Future Research 98
References 98
Chapter 8: Survivability of MSMEs in Maluku: An Analysis on Challenges, Opportunities and Strategic Development 100
Introduction 100
The MSMEs in Maluku Province 101
Challenges of MSME Development in Maluku 103
Capital and Access to Financing 103
Information Technology 104
Marketing 104
Fisheries and Tourism in Maluku 105
Strategy for MSME Development in Maluku 106
Conclusion 109
References 110
Chapter 9: Managing Value Co-creation in Partnerships for Sustainability: Toward a Process Model for Stakeholder Integration 112
1. Introduction 113
2. Stakeholders in Partnerships for Sustainability 115
2.1. Approaches to Stakeholder Classification 115
2.2. Stakeholder Relationships in Partnerships for Sustainability 117
3. Developing a Process Model for Stakeholder Integration for Sustainability Partnerships 118
3.1. Setting Goals for Stakeholder Integration 118
3.1.1. Macro-level Project Goals 118
3.1.2. Micro-level Project Partner Goals 119
3.1.3. Meso-level relationship goals 120
3.1.3.1. Image Transfer Effects 121
3.1.3.2. Risk Sharing 121
3.1.3.3. Relationship Quality 122
3.2. Stakeholder Identification and Selection 124
3.3. Timing of the Integration of Stakeholder Partners 127
3.4. Modes of Stakeholder Integration 128
3.5. Controlling the Stakeholder Integration Process 129
4. Challenges of Stakeholder Integration in Partnerships for Sustainability 130
5. Summary 133
References 134
Chapter 10: Funding and Performance Pattern Matrix in the Startup Phase: A Study of Startup MSMEs in Indonesia 140
Introduction 141
Literature Review 144
Portrait of Startup Business Funding in Indonesia 144
Startup Business Performance Evaluation 152
Research Methodology 152
Analysis and Research Findings 158
Startup Business Funding Pattern 158
Startup Business Performance 161
Conclusion 166
Contributions to Indonesian Startup Businesses 166
Future Research Agenda 167
References 168
Chapter 11: Artisan Gastronomy in Tourist Destinations: A Business Opportunity 174
1. Introduction 174
2. New Trends 177
3. Artisan Gastronomy and Current Tourist 177
4. Future Beyond the Tradition 179
4.1. The Canary Islands, a Tourist Destination Par Excellence beyond the Sun and the Beach 179
5. Conclusions 181
References 182
Chapter 12: Artisan Entrepreneurship: Future Trends 184
Introduction 184
Artisan Entrepreneurship 185
Tomorrow: What Direction for the Future? 186
Challenges of Artisan Entrepreneurship: Future Paths 189
Trajectory 1 – Understanding the Novelty of Artisan Entrepreneurship 189
Trajectory 2 – The Content and Methodology of Artisan Entrepreneurship Research 190
Trajectory 3 – Sustainable Forms of Artisan Entrepreneurship 191
Trajectory 4 – Ethnicity and Artisan Entrepreneurship 192
Trajectory 5 – Tourism and Artisan Entrepreneurship 193
Conclusion 194
References 194
Index 196

2022-05-13