The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
What you’ll learn
Analyze your ideas and competition, and identify your audience to evaluate sales potential.
Protect your business and intellectual property and avoid potential legal hassles.
Transform your iOS app into a powerful marketing tool.
Build synergy with in-app cross-promotion and social media, and Apple’s Game Center.
Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API.
Improve usability and implement effective testing.
Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website.
Successfully navigate the App Store submission process.
Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways.
Who this book is for
This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/.
Table of Contents
Seeing the Big Picture in a Crowded App Store Marketplace
Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
Protecting Your Intellectual Property
Your iOS App Is Your Most Powerful Marketing Tool
Social Inception: Promoting Your Apps Within Apps
Money for Nothing: When It Pays to Be Free
Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Exploring the Freemium Model with In-App Purchase
Testing and Usability: Putting Your Best Foot Forward
Get the Party Started! Creating a Prerelease Buzz
Keys to the Kingdom: The App Store Submission Process
Increasing Awareness for Your iOS App
Online Resources for App Research and Marketing

Wooldridge, Dave; Schneider, Michael, J.D; Wooldridge, Dave. Business of iPhone app development

Apress : Springer Science+Business Media, LLC

2nd ed., updated and expanded., [New York, NY], New York State, 2011

United States, United States of America

Obscured text on back cover.

Originally published under title: The business of iPhone app development. 2010.
"Developer success in the iTunes App Store"--Cover.
Includes index.

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creatorsperfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Erscheinungsdatum: 25.03.2011

"The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. 'The Business of iPhone and iPad App Development' was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators' perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!"--Product description

xv, 457 p. : 24 cm
Originally published under title: The business of iPhone app development. 2010
"Developer success in the iTunes App Store"--Cover
Includes bibliographical references and index

2023-06-28