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lgli/未知 [未知] - The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level by Colin Shaw, Ryan Hamilton (auth.) (z-lib.org) (2016, ).epub
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level by Colin Shaw, Ryan Hamilton (auth.) (z-lib.org) 🔍
未知 [未知] Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 1st ed. 2016, London, 2016
英语 [en] · 中文 [zh] · EPUB · 0.4MB · 2016 · 📘 非小说类图书 · 🚀/lgli/zlib · Save
描述
Building on the work of Daniel Kahneman ( Thinking Fast and Slow ), Dan Ariely ( Predictably Irrational ), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
备用文件名
zlib/no-category/未知 [未知]/The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level by Colin Shaw, Ryan Hamilton (auth.) (z-lib.org)_6127682.epub
备选标题
Intuitive Customer: Why Organizations Are Solving the Wrong Problems
备选作者
Shaw, Colin, Hamilton, Ryan, Hamilton, Ryan
备选作者
Colin Shaw; Ryan Hamilton; Ryan Hamilton
备选作者
Colin Shaw; Ryan Parker Hamilton
备用出版商
Hachette jeunesse - Disney
备用出版商
Macmillan Education UK
备用出版商
Hachette collections
备用出版商
Red Globe Press
备用出版商
Springer
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
Springer Nature, London, 2015
备用版本
1st ed. 2016, US, 2016
备用版本
France, France
备用描述
Consumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable. The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. In other words - consumers are sensibly unreasonable. The problem is that a lot of marketing is reasonable - but stupid. Why does every marketing brochure include a list of features and benefits that are based on the assumption that consumers are making a logical, cognitive choice? We know that they are not, but we keep doing it! By concentrating on providing cognitive solutions to emotional needs, marketing is trying to solve the wrong problem. What matters is how customers feel. You need to understand what makes consumers behave a certain way and then use that knowledge to shape the experience you deliver to the customer. This book is about Behavioral Economics and consumer psychology. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational) and others, Shaw and Hamilton unpack this new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences
备用描述
"Shaw and Hamilton present accessible concepts that innovative organizations are using today to propel their customer experience strategies to the next level. They also share their proven methodologies and discuss how leading organizations have deployed these tools to great effect-and seen dramatic increases in loyalty score and ROI [Return on Investment] as a result."--From publisher description
备用描述
Keine Beschreibung vorhanden.
Erscheinungsdatum: 20.08.2016
开源日期
2020-11-03
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