An accessible and insightful PR guide from a top adviser to the rich and powerfulMedia attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR. If your public's perception doesn't match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:Understand your real target audienceRespect what the media needs and wantsGive memorable interviews, even during a crisisHandle the new challenges of the Internet ageHe illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you're trying to build a business, advance your career, or change the world, there's much to be learned from Bragman's insights and experience.

Bragman, Howard; Levin, Michael Graubart

New York: Portfolio

United States, United States of America

New York, New York State, 2008

New York, London, 2009

FR, 2008

Obscured text on back cover due to sticker attached.

Includes index.

An accessible and insightful PR guide from a top adviser to the rich and powerful
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No one knows this better than Howard Bragman. For more than thirty years he has helped prominent peoplemovie stars, business leaders, philanthropists get their messages out, in good times and bad.
His book wont make anyone famous overnight, but it will help readers understand the changing world of todays PR. If your publics perception doesnt match realityif you are a better person, offer a better product, or stand for a better cause than anyone realizes you need help. Bragman shows how
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether youre trying to build a business, advance your career, or change the world, theres much to be learned from Bragmans insights and experience.

A celebrity PR advisor explains the importance of having a reputation or product that matches public perceptions, counseling readers on understanding target audiences, respecting the media, and meeting technological challenges.

xii, 242 p. ; 24 cm
Includes index

2024-11-05