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lgli/s:\NZB\usenet_complete7\b_2021-07-04 - b6566dac000e7d7a3a201f0dfa8bbf8f - Nonfiction.Ebook.PDF.JUL21-PHC/9781949991642.Business_Expert_Press.PR_Knowledge_Book,_The.Sangeeta_Waldron.Jul.2019.pdf
The PR Knowledge Book 🔍
Sangeeta Waldron Business Expert Press, Business Expert Press, New York, 2019
英语 [en] · PDF · 1.3MB · 2019 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/zlib · Save
描述
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
备用文件名
nexusstc/The PR Knowledge Book/af5aaaf0f0619809f1e4e91669f922f7.pdf
备用文件名
lgrsnf/9781949991642.Business_Expert_Press.PR_Knowledge_Book,_The.Sangeeta_Waldron.Jul.2019.pdf
备用文件名
zlib/Business & Economics/Sales & Marketing/Sangeeta Waldron/The PR Knowledge Book_16678002.pdf
备选作者
Waldron, Sangeeta
备用版本
United States, United States of America
备用版本
First edition, New York, NY, 2019
元数据中的注释
lg3049866
元数据中的注释
{"isbns":["1949991644","9781949991642"],"publisher":"Business Expert Press"}
备用描述
Cover
Contents
Foreword
Preface
Chapter 1: The Basics of Public Relations
Chapter 2: How to Be Newsworthy and Fake News
Chapter 3: The Press Release
Chapter 4: Social Media Influencers and Celebrity Endorsements
Chapter 5: Creating Content: Using Clever Photography, Video, and Blogs
Chapter 6: Getting to Grips with Social Media
Chapter 7: Small, Medium-sized Businesses (SMEs) Need a Global Mind-set
Chapter 8: Local Media Love Small Businesses
Chapter 9: Pitching to the Media
Chapter 10: How to Handle Negative Press
Chapter 11: Measurement
Chapter 12: The Power of Serendipity in Business
Chapter 13: Conclusion
References
About the Author
Index
Adpage
Backcover
备用描述
__The PR Knowledge Book__
开源日期
2021-07-09
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