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A Chave do Sucesso 🔍
Malcolm Gladwell; ©Malcom Gladwell.; OverDrive, Inc D. QUIXOTE, 2018
英语 [en] · 葡萄牙语 [pt] · EPUB · 0.3MB · 2018 · 📗 未知类型的图书 · 🚀/zlib · Save
描述
Por que é que a criminalidade em Nova Iorque caiu de repente em meados da década de 90? Como é que um escritor desconhecido acaba por se tornar um recorde de vendas? Por que é que o tabaco entre os adolescentes está fora de controlo, quando toda a gente sabe que fumar mata? O que é que faz com que programas de televisão como Rua Sésamo sejam tão eficazes a ensinar as crianças a ler?Neste livro brilhante e inovador, Malcolm Gladwell investiga porque é que grandes mudanças na sociedade acontecem tão de repente e tão inesperadamente. Ideias, comportamentos, mensagens e produtos muitas vezes espalham-se como surtos de uma doença contagiosa. Assim como uma única pessoa pode estar na origem de uma epidemia de gripe, também um cliente satisfeito consegue encher as mesas de um novo restaurante. Trata-se de epidemias sociais e o momento em que arrancam, quando atingem a massa crítica, é o «Ponto de Viragem».A Chave do Sucesso é uma aventura intelectual escrita com um entusiasmo contagioso pelo poder e alegria das ideias novas. Mas acima de tudo é um mapa rodoviário para a mudança, com uma mensagem profundamente esperançosa — uma pessoa imaginativa que coloque a alavanca no sítio certo pode mudar o mundo.
备选标题
The tipping point : [how little things can make a big difference
备用出版商
Little, Brown & Company
备用出版商
Hachette Audiobooks
备用出版商
Hatchette Audio
备用版本
Place of publication not identified, 2007
备用版本
United States, United States of America
备用版本
Unabridged edition, April 3, 2007
备用版本
Unabridged, New York, NY, ℗2007
备用描述
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read? In THE TIPPING POINT, New Yorker writer Malcolm Gladwell, looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious. THE TIPPING POINT is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message?that one imaginative person applying a well-placed lever can move the world
备用描述
<p><P>Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?<p>In THE TIPPING POINT, New Yorker writer Malcolm Gladwell, looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.<p> Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.THE TIPPING POINT is an intellectual adventure story with an infectious enthusiasm for the power...</p> <h3>US Magazine</h3> <p>Anyone interested in fads should read The Tipping Point..." <br></p>
备用描述
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant.
These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.".
"Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.
开源日期
2024-11-15
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