This version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color light, order, communication, object, mixture, application, observer, composition, and history.Explore a diverse array of color principles: - Additive Mixture- Bezold Effects- Harmony- Pointillism- Newton’s Opticks- Rayleigh Scattering- Transparency Effect- Warm and CoolEach principle is presented in a two-page The first page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.

MBI Distribution Services/Quayside Distribution

MBI Publishing Company LLC

United States, United States of America

2025-06-22