Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Hallidays systemic functional grammar; Kress and van Leeuwens visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstedes models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

nexusstc/Persuasion in Tourism Discourse/ee227fbb99faea3c307f683168c4213c.pdf

lgli/Persuasion in Tourism Discourse Methodologies and Models.pdf

lgrsnf/Persuasion in Tourism Discourse Methodologies and Models.pdf

zlib/Reference/Elena Manca/Persuasion in Tourism Discourse_13432335.pdf

Microsoft Word - front-1-4438-1681-7

AmandaMillar

Cambridge Scholars Press

CSP Classic Texts

United Kingdom and Ireland, United Kingdom

Newcastle upon Tyne, UK, 2016

Newcastle upon Tyne, 2017

lg3005821

producers:
Acrobat Distiller 15.0 (Windows)

{"edition":"1","isbns":["1443816817","9781443816816"],"last_page":196,"publisher":"Cambridge Scholars Publishing"}

Table of Contents 8
Acknowledgements 11
List of Figures 12
List of Tables 14
Introduction 16
Chapter One 20
Chapter Two 79
Chapter Three 119
Chapter Four 157
Bibliography 190

2021-05-10