This book critically explores how meanings of ‘independence’ are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC). Blessed Ngwenya questions the institutional, political economy and world systems paradigms born out of coloniality which continue to influence broadcasting and media in the global south and instead presents a radical local understanding of freedom in the present day. The author draws on detailed empirical interviews with members of staff from across the SABC, including board members, senior management, and journalists, offering an intimate insight into how the participants themselves perceive, understand, and deal with the issues and problems they face in relation to independence. Framed by a rich analysis of the historical context, this book provides readers with the theoretical and empirical toolkit needed to place the everyday experiences and needs of their subjects first and to ultimately arrive at an accurate understanding of independence in its several senses. Contributing to growing global debates on the decolonisation of knowledge, this book is critical reading for advanced scholars and researchers of African media, culture, communication, and epistemic freedom.
Cover 1
Half Title 2
Series Page 3
Title Page 4
Copyright Page 5
Contents 6
Preface 7
Acknowledgements 10
1 Introduction: thought, word, and deed 12
2 Foundations of public service broadcasting (PSB) in South Africa 31
3 The early transition of the SABC from state broadcaster to post-apartheid broadcaster: global designs, local histories 50
4 Citizen and consumer 80
5 The ANC and the hazards of neo-liberal midwifery: implications for SABC independence 117
6 Controversies and challenges to contemporary broadcasting: a possible epistemic disobedience? 143
7 SABC ‘independence’ conceptions and dilemmas of universality: whither SABC? 155
Index 161
Africa;,Independence;,Hegemony;,Media;,Power;,Media,Power;,South,Africa;,Public,Service,Broadcasting;,South,African,Broadcasting,Corporation;,SABC;,Decolonisation;,Knowledge;,Post-Apartheid
Africa,Independence,Hegemony,Media,Power,Media Power,South Africa,Public Service Broadcasting,South African Broadcasting Corporation,SABC,Decolonisation,Knowledge,Post-Apartheid
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