<p>REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?</p> <p>Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do—but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.</p> <ul> <li>Put together a plan to maintain your sales level and profitability—to counteract eBay’s changes</li> <li>Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace</li> <li>Find out if running an eBay Store or selling on Half.com makes sense for your business</li> <li>Learn out how to sell locally on craigslist and other online classifieds sites</li> <li>Discover how to sell fixed-price merchandise on the Amazon marketplace</li> <li>Find out how to launch your own e-commerce website—and promote your online store</li> <li>Learn how to sell products across multiple channels—and manage multichannel conflicts</li> </ul> <p>Introduction 1</p> <p>What’s in This Book 2</p> <p>Who Can Use This Book 3</p> <p>How to Use This Book 3</p> <p>There’s More Online... 4</p> <p>Making the Move 4</p> <p>I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5</p> <p>1 The Problem with Online Auctions 7</p> <p>What eBay Used to Be Like... 7</p> <p>Why Is eBay Abandoning Smaller Sellers? 10</p> <p>Changes Are Afoot—and You Probably Won’t Like Them 12</p> <p>Emphasizing Fixed-Price Sales over Auction Sales 12</p> <p>Changes to the Fee Structure 12</p> <p>Changes to the Payment System 14</p> <p>Changes to the Feedback System 15</p> <p>Changes to Search Results 15</p> <p>eBay’s Deal with Buy.com 16</p> <p>How Do eBay’s Changes Affect You? 16</p> <p>2 Planning for Selling Success 19</p> <p>Planning for Life Beyond eBay Auctions 19</p> <p>Asking—and Answering—Key Questions 20</p> <p>What Type of Merchandise Do You Want to Sell? 20</p> <p>How Much Money Do You Want to Make? 21</p> <p>How Do You Intend to Manage Your Business? 23</p> <p>Where Do You Want to Sell? 25</p> <p>Conceiving a Business Plan 26</p> <p>Understanding the Components of a Useful Business Plan 28</p> <p>Mission 29</p> <p>Opportunity 30</p> <p>Strategy 30</p> <p>Organization and Operations 31</p> <p>Strengths and Weaknesses 31</p> <p>Financials 31</p> <p>Writing Your Business Plan 32</p> <p>Implementing Your Business Plan 33</p> <p>II FIXED-PRICE SELLING ON EBAY 35</p> <p>3 Migrating to Fixed-Price Listings 37</p> <p>Why Fixed-Priced Sales Are the Way to Go 37</p> <p>Comparing Fees 38</p> <p>Comparing Listing Lengths 40</p> <p>Factoring in Customer Demand 41</p> <p>Different Ways to Sell at a Fixed Pric 42</p> <p>Understanding eBay’s Fixed-Price Listings 43</p> <p>Understanding eBay’s Buy It Now Auctions 44</p> <p>Understanding eBay Stores 46</p> <p>Understanding Half.com 47</p> <p>Creating an eBay Fixed-Price Listing 50</p> <p>Creating an Auction Listing with a Buy It Now Price 51</p> <p>Managing Fixed-Price Sales 52</p> <p>Before the Sale: Setting the Price 53</p> <p>After the Sale: Payment and Shipping 53</p> <p>4 Fixed-Price Selling in an eBay Store 57</p> <p>What Is an eBay Store? 57</p> <p>Benefits of Opening Your Own eBay Store 59</p> <p>Challenges of eBay Store Selling 60</p> <p>Understanding eBay Store Subscription Levels 61</p> <p>Understanding Insertion Fees and FVFs 63</p> <p>How to Open an eBay Store 63</p> <p>Further Customizing Your eBay Store 67</p> <p>Managing Your eBay Store 68</p> <p>Listing Merchandise for Sale in Your eBay Store 70</p> <p>Handling eBay Store Sales 71</p> <p>Marking Down Your Merchandise 72</p> <p>Viewing eBay Store Reports 73</p> <p>5 Fixed-Price Selling on Half.com 77</p> <p>Getting to Know Half.com 77</p> <p>Understanding the Half.com Shopping Experience 79</p> <p>Understanding Half.com Fees 80</p> <p>Listing on Half.com 81</p> <p>Pricing Your Half.com Items 83</p> <p>Calculating Shipping and Handling Charges 84</p> <p>Managing Half.com Sales 85</p> <p>6 Promoting Your Fixed-Price eBay Sales 87</p> <p>Promoting Your Fixed-Price Listings on the eBay Site 87</p> <p>Optimizing Your Listings for eBay Search 88</p> <p>Linking from Other Sites to Your eBay Listings 90</p> <p>Promoting Your eBay Store 90</p> <p>Seeding Listings into the Traditional eBay Marketplace 91</p> <p>Enabling Cross-Promotions 91</p> <p>Creating an Email Mailing List 92</p> <p>Linking to Your eBay Store 94</p> <p>Adding a Stores Widget to Your Blog or Website 95</p> <p>Creating a Listing Feed 95</p> <p>Exporting Your Listings to Search Engines and Shopping Sites 96</p> <p>Advertising on the eBay Site with AdCommerce 97</p> <p>Advertising Across the Web with Google AdWords 99</p> <p>Promoting Your Store in the Real World 101</p> <p>Promoting Your Half.com Listings 102</p> <p>III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105</p> <p>7 Online Classifieds: Are They Right for Your Business? 107</p> <p>Understanding Online Classifieds 107</p> <p>Examining Major Online Classifieds Sites 110</p> <p>craigslist 110</p> <p>Oodle 111</p> <p>Kijiji 113</p> <p>backpage.com 114</p> <p>LiveDea 115</p> <p>Google Base 116</p> <p>The Pros and Cons of Selling via Online Classifieds 117</p> <p>Pros of Online Classifieds Selling 117</p> <p>Cons of Online Classifieds Selling 118</p> <p>Do Online Classifieds Make Sense for Your Business? 120</p> <p>The Best Businesses for Migrating to Online Classifieds 120</p> <p>The Worst Businesses for Migrating to Online Classifieds 121</p> <p>8 Doing Business on craigslist 125</p> <p>Understanding craigslist 125</p> <p>Navigating craigslist Listings 126</p> <p>Before You List... 129</p> <p>Listing an Item for Sale 130</p> <p>Formatting Your Item Description 133</p> <p>Using HTML Formatting 133</p> <p>Inserting Images into Your Listings 134</p> <p>Managing Your Listings 135</p> <p>Editing a Listing 135</p> <p>Deleting a Listing 136</p> <p>Making a Sale 136</p> <p>9 Migrating from Online Auctions to Online Classifieds 139</p> <p>What Items Should You Move to craigslist? 139</p> <p>Changing Your Business Model 141</p> <p>Going Local 141</p> <p>Pickups,No Shipping 142</p> <p>Cash Is King 143</p> <p>We Don’t Need No Stinking Tools 143</p> <p>It’s the Wild West 144</p> <p>Businesses Aren’t Always Accepted 144</p> <p>Making the Move 145</p> <p>10 Promoting Your craigslist Business 147</p> <p>Choosing the Right Community and Category 147</p> <p>Optimizing Your Listings for Search 148</p> <p>Keeping Your Ad at the Top of the List 148</p> <p>IV SELLING ON THE AMAZON MARKETPLACE 151</p> <p>11 The Amazon Marketplace: Is It Right for Your Business? 153</p> <p>Understanding the Amazon Marketplace 153</p> <p>What the Buyers See 154</p> <p>The Many Ways to Sell on Amazon 156</p> <p>Selling Individual Items on the Amazon Marketplace 157</p> <p>Understanding the Amazon Marketplace 158</p> <p>Understanding Amazon’s Fees 159</p> <p>Selling as a Pro Merchant 161</p> <p>Selling on Amazon via Selling on Amazon 162</p> <p>Selling in an Amazon WebStore 163</p> <p>Using Amazon to Fulfill Your Orders 163</p> <p>How It Works 164</p> <p>Understanding Fulfillment Pricing 164</p> <p>The Pros and Cons of Selling on Amazon 166</p> <p>Selling on Amazon: Pros 166</p> <p>Selling on Amazon: Cons 167</p> <p>12 Doing Business in the Amazon Marketplace 169</p> <p>Listing Individual Items in the Amazon Marketplace 169</p> <p>Listing Your First Item 69</p> <p>Managing Your Account and Inventory 173</p> <p>Selling an Item 175</p> <p>Setting Up Your Amazon Storefront 176</p> <p>Moving to the Pro Merchant Program 177</p> <p>Upgrading to Pro Merchant Status 177</p> <p>Uploading Multiple Listings 178</p> <p>Creating a Product Detail Page 180</p> <p>13 Migrating Your eBay Business to Amazon 185</p> <p>Does Migrating to Amazon Make Sense? 85</p> <p>Comparing Fees 185</p> <p>Comparing Sales and Effort 187</p> <p>Which Items Should You Migrate? 188</p> <p>Evolving Your Business Model 189</p> <p>Making the Move 190</p> <p>14 Promoting Your Amazon Business 193</p> <p>Keeping Your Listings Competitive 193</p> <p>Competing on Feedback 194</p> <p>Placing Product Ads on the Amazon Site 196</p> <p>Advertising Your Business with a Display Ad 197</p> <p>V SELLING ON YOUR OWN WEBSITE 201</p> <p>15 Establishing Your Own Website: Is It Right for Your Business? 203</p> <p>Building an Online Store—What’s Involved? 203</p> <p>The Components of an E-Commerce Website 203</p> <p>Different Ways to Build a Store 206</p> <p>How Much Does It Cost? 207</p> <p>Pros and Cons of Running Your Own Website 208</p> <p>Pros of Running Your Own Online Store 208</p> <p>Cons of Running Your Own Online Store 209</p> <p>Does an Online Store Make Sense for Your Business? 211</p> <p>16 Planning Your Online Presence 215</p> <p>Step One: Create Your Plan and Define Your Goals 215</p> <p>Step Two:Determine What You’re Selling 216</p> <p>Step Three: Choose a Hosting Service 216</p> <p>Step Four: Build Your Website 217</p> <p>Step Five: Choose an Online Payment Service 218</p> <p>Step Six: Plan Your Promotion 219</p> <p>Step Seven: Launch Your Site 220</p> <p>Step Eight: Evaluate Your Performance 221</p> <p>17 Setting Up an E-Commerce Website 223</p> <p>Choosing a Hosting Service 223</p> <p>Features to Look For 224</p> <p>Comparing Prices 226</p> <p>Using eBay ProStores 227</p> <p>ProStores for eBay Sellers 227</p> <p>Subscription Levels 228</p> <p>Getting Started with ProStores 229</p> <p>Building an Amazon WebStore Store 230</p> <p>Inside an Amazon WebStore Store 230</p> <p>Creating Your Own WebStore 231</p> <p>Building a Yahoo! Merchant Website 233</p> <p>Subscription Levels 233</p> <p>Unique Features 234</p> <p>Creating Your Own Yahoo! Store 235</p> <p>Exploring Other Pre-Designed Storefronts 236</p> <p>18 Managing Online Sales 241</p> <p>Managing Your Inventory 241</p> <p>Managing Your Sales 243</p> <p>Managing Your Customers 245</p> <p>19 Choosing an Online Payment System 249</p> <p>Accepting Payments with PayPal 249</p> <p>Pros and Cons of PayPal 250</p> <p>Signing Up for PayPal 251</p> <p>Understanding PayPal Fees 252</p> <p>Adding PayPal to Your Website 253</p> <p>Collecting PayPal Payments 254</p> <p>Accepting Payments with Google Checkout 255</p> <p>Pros and Cons of Google Checkout 255</p> <p>Understanding Google Checkout Fees 256</p> <p>Setting Up a Google Checkout Account 257</p> <p>Choosing a Google Checkout Service 257</p> <p>Adding Google Checkout to Your Website 258</p> <p>Collecting Google Checkout Payments 259</p> <p>Withdrawing Google Checkout Funds 260</p> <p>Integrating Google Checkout with Google AdWords 260</p> <p>Accepting Payments with Checkout by Amazon 261</p> <p>Pros and Cons of Checkout by Amazon 261</p> <p>Understanding Checkout by Amazon Fees 262</p> <p>Setting Up Checkout by Amazon 262</p> <p>Establishing Your Own Merchant Credit Card Account 263</p> <p>Pros and Cons of a Merchant Account 264</p> <p>Choosing a Credit Card Processor 265</p> <p>20 Promoting Your E-Commerce Website 267</p> <p>Putting Together a Marketing Plan 267</p> <p>Optimizing Your Site for Search Engines 269</p> <p>All About Search Engine Marketing—and SEO 269</p> <p>SEO Tip #1: Fine-Tune Your Keywords 269</p> <p>SEO Tip #2: Tweak Your and Tags 271</p> <p>SEO Tip #3: Solicit Inbound Links from Other Sites 271</p> <p>SEO Tip #4: Submit Your Site to the Major Search Engines 272</p> <p>SEO Tip #5: Use Text Instead of Images 274</p> <p>Submitting Your Products to Comparison Shopping Sites 275</p> <p>How Comparison Shopping Sites Work 275</p> <p>Examining the Major Comparison Shopping Sites 276</p> <p>Submitting Your Listings to Comparison Shopping Sites 278</p> <p>Creating and Uploading a Data File 279</p> <p>Buying PPC Advertising 280</p> <p>How Important Is PPC Advertising? 280</p> <p>Purchasing Keywords 281</p> <p>Paying by the Click 282</p> <p>Evaluating the Big PPC Ad Networks 283</p> <p>Creating a PPC Campaign 285</p> <p>Buying Display Ads 286</p> <p>Engaging in Email Marketing 287</p> <p>Marketing on YouTube 288</p> <p>Marketing to the Blogosphere 289</p> <p>Conducting Online Public Relations 290</p> <p>21 Migrating Your eBay Business to Your Own Website 293</p> <p>Does Migrating to Your Own Online Store Make Sense? 293</p> <p>Comparing Costs 293</p> <p>Comparing Effort 295</p> <p>Which Items Should You Migrate? 295</p> <p>Changing Your Business Model and Processes 296</p> <p>Making the Move 297</p> <p>22 Selling in Multiple Channels 301</p> <p>What Is Multichannel Selling—and How Does It Work? 301</p> <p>Pros and Cons of Multichannel Selling 302</p> <p>Benefits of Multichannel Selling 302</p> <p>Drawbacks of Multichannel Selling 303</p> <p>When Does Multichannel Selling Make Sense—and When Is It a Recipe for Disaster? 305</p> <p>Managing Inventory Across Channels 306</p> <p>Creating a Multichannel Marketing Plan 307</p> <p>Index 311</p>

This book covers the entire spectrum of mineralogy and consolidates its applications in different fields. Part I starts with the very basic concept of mineralogy describing in detail the implications of the various aspects of mineral chemistry, crystallographic structures and their effects producing different mineral properties. Part II of the book describes different aspects of mineralogy like geothermobarometry, mineral thermodynamics and phase diagrams, mineral exploration and analysis, and marine minerals. Finally Part III handles the applications in industrial, medicinal and environmental mineralogy along with precious and semiprecious stone studies. The various analytical techniques and their significance in handling specific types of mineralogical problems are also covered.

***Latin Style* is the decorating book for bringing the vibrant energy of the Latin culture into your home.**Vibrant photographs and creative, original ideas provide the inspiration anyone needs to bring true Latin style to his or her own life. Whether as a source of inspiration or a defining accent, *Latin Style* will be the perfect addition to any decor. Style icon Juan Carlos Arcila-Duque defines and celebrates the four key influences of Latin style: **Paradiso** is the lush abundance of the rain forest, filled with life of every kind. **Hacienda** is the old world, brick and stone elegance of ranches and country estates set in a rugged landscape. **Cabana** evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits. **Pueblo** reflects the sun-drenched colors of the marketplace, folk art, colonial architecture, and quiet courtyards. *Latin Style* will feature a CD of Latin-inspired music.### About the AuthorJuan Carlos Arcila-Duque is a Columbian born interior designer with notable clients throughout the world. He has designed everything from private residences to trendsetting restaurants. He is also a contributing editor to the Miami Herald, Home & Design magazine, and Hispanic magazine.

<p>In <i>Latin Style</i> I show you how to use space, texture, and color to explore the brilliant nuances of Latin American décor and enjoy some of the most exciting attributes of a truly chic lifestyle. ―Juan Carlos Arcila-Duque</p> <p>Make every day a vivid celebration with <i>Latin Style</i>.</p> <p><i>Latin Style</i> captures the spirit of the Latin aesthetic, the power of its details and traditions, and its unwavering, timeless chic in a rich montage of photos, concepts, and practical ideas for those who want to bring a Latin flair to their own homes and lives.</p> <p>Become inspired by the four distinct moods of <i>Latin Style</i>:</p> <ul> <li><b>Cabana</b> evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits.</li> <li><b>Hacienda</b> is the old-world brick and stone elegance of ranches and country estates set in a rugged landscape.</li> <li><b>Paradiso</b> embodies the lush abundance of the rainforest, overflowing with life of every kind.</li> <li><b>Pueblo</b> reflects the sun-drenched colors of outdoor markets, folk art, colonial architecture, and quiet courtyards.</li> </ul>

<p>In <i>Latin Style</i> I show you how to use space, texture, and color to explore the brilliant nuances of Latin American décor and enjoy some of the most exciting attributes of a truly chic lifestyle. ―Juan Carlos Arcila-Duque</p> <p>Make every day a vivid celebration with <i>Latin Style</i>.</p> <p><i>Latin Style</i> captures the spirit of the Latin aesthetic, the power of its details and traditions, and its unwavering, timeless chic in a rich montage of photos, concepts, and practical ideas for those who want to bring a Latin flair to their own homes and lives.</p> <p>Become inspired by the four distinct moods of <i>Latin Style</i>:</p> <ul> <li><b>Cabana</b> evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits.</li> <li><b>Hacienda</b> is the old-world brick and stone elegance of ranches and country estates set in a rugged landscape.</li> <li><b>Paradiso</b> embodies the lush abundance of the rainforest, overflowing with life of every kind.</li> <li><b>Pueblo</b> reflects the sun-drenched colors of outdoor markets, folk art, colonial architecture, and quiet courtyards.</li> </ul>

***Latin Style* is the decorating book for bringing the vibrant energy of the Latin culture into your home.**Vibrant photographs and creative, original ideas provide the inspiration anyone needs to bring true Latin style to his or her own life. Whether as a source of inspiration or a defining accent, *Latin Style* will be the perfect addition to any decor. Style icon Juan Carlos Arcila-Duque defines and celebrates the four key influences of Latin style: **Paradiso** is the lush abundance of the rain forest, filled with life of every kind. **Hacienda** is the old world, brick and stone elegance of ranches and country estates set in a rugged landscape. **Cabana** evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits. **Pueblo** reflects the sun-drenched colors of the marketplace, folk art, colonial architecture, and quiet courtyards. *Latin Style* will feature a CD of Latin-inspired music.### About the AuthorJuan Carlos Arcila-Duque is a Columbian born interior designer with notable clients throughout the world. He has designed everything from private residences to trendsetting restaurants. He is also a contributing editor to the Miami Herald, Home & Design magazine, and Hispanic magazine.

Much more than a guide. Years of research have produced a fine history as well. Marked and unmarked trails, lakes, roads and mines are all covered in depth. A complete reference with many historical photos.

Newbery Award-winning author Matt de la Peña's We Were Here is a'fast, funny, smart, and heartbreaking'novel [Booklist]. When it happened, Miguel was sent to Juvi. The judge gave him a year in a group home—said he had to write in a journal so some counselor could try to figure out how he thinks. The judge had no idea that he actually did Miguel a favor. Ever since it happened, his mom can't even look at him in the face. Any home besides his would be a better place to live. But Miguel didn't bet on meeting Rondell or Mong or on any of what happened after they broke out. He only thought about Mexico and getting to the border to where he could start over. Forget his mom. Forget his brother. Forget himself. Life usually doesn't work out how you think it will, though. And most of the time, running away is the quickest path right back to what you're running from. From the streets of Stockton to the beaches of Venice, all the way to the Mexican border, We Were Here follows a journey of self-discovery by a boy who is trying to forgive himself in an unforgiving world.'Fast, funny, smart, and heartbreaking...The contemporary survival adventure will keep readers hooked.'-Booklist'This gripping story about underprivileged teens is a rewarding read.'-VOYA'A furiously paced and gripping novel.'-Publishers Weekly'A story of friendship that will appeal to teens and will engage the most reluctant readers.'-Kirkus ReviewsAn ALA-YALSA Best Book for Young ReadersAn ALA-YALSA Quick Pick for Reluctant ReadersA Junior Library Guild Selection

<p>In <i>Latin Style</i> I show you how to use space, texture, and color to explore the brilliant nuances of Latin American décor and enjoy some of the most exciting attributes of a truly chic lifestyle. ―Juan Carlos Arcila-Duque</p> <p>Make every day a vivid celebration with <i>Latin Style</i>.</p> <p><i>Latin Style</i> captures the spirit of the Latin aesthetic, the power of its details and traditions, and its unwavering, timeless chic in a rich montage of photos, concepts, and practical ideas for those who want to bring a Latin flair to their own homes and lives.</p> <p>Become inspired by the four distinct moods of <i>Latin Style</i>:</p> <ul> <li><b>Cabana</b> evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits.</li> <li><b>Hacienda</b> is the old-world brick and stone elegance of ranches and country estates set in a rugged landscape.</li> <li><b>Paradiso</b> embodies the lush abundance of the rainforest, overflowing with life of every kind.</li> <li><b>Pueblo</b> reflects the sun-drenched colors of outdoor markets, folk art, colonial architecture, and quiet courtyards.</li> </ul>

There has been much demand for the statistical analysis of dependent ob­ servations in many fields, for example, economics, engineering and the nat­ ural sciences. A model that describes the probability structure of a se­ ries of dependent observations is called a stochastic process. The primary aim of this book is to provide modern statistical techniques and theory for stochastic processes. The stochastic processes mentioned here are not restricted to the usual autoregressive (AR), moving average (MA), and autoregressive moving average (ARMA) processes. We deal with a wide variety of stochastic processes, for example, non-Gaussian linear processes, long-memory processes, nonlinear processes, orthogonal increment process­ es, and continuous time processes. For them we develop not only the usual estimation and testing theory but also many other statistical methods and techniques, such as discriminant analysis, cluster analysis, nonparametric methods, higher order asymptotic theory in view of differential geometry, large deviation principle, and saddlepoint approximation. Because it is d­ ifficult to use the exact distribution theory, the discussion is based on the asymptotic theory. Optimality of various procedures is often shown by use of local asymptotic normality (LAN), which is due to LeCam. This book is suitable as a professional reference book on statistical anal­ ysis of stochastic processes or as a textbook for students who specialize in statistics. It will also be useful to researchers, including those in econo­ metrics, mathematics, and seismology, who utilize statistical methods for stochastic processes.

In Latin Style I show you how to use space, texture, and color to explore the brilliant nuances of Latin American décor and enjoy some of the most exciting attributes of a truly chic lifestyle. ?Juan Carlos Arcila-DuqueMake every day a vivid celebration with Latin Style.Latin Style captures the spirit of the Latin aesthetic, the power of its details and traditions, and its unwavering, timeless chic in a rich montage of photos, concepts, and practical ideas for those who want to bring a Latin flair to their own homes and lives.Become inspired by the four distinct moods of Latin Style:Cabana evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits.Hacienda is the old-world brick and stone elegance of ranches and country estates set in a rugged landscape.Paradiso embodies the lush abundance of the rainforest, overflowing with life of every kind.Pueblo reflects the sun-drenched colors of outdoor markets, folk art, colonial architecture, and quiet courtyards.**About the AuthorJuan Carlos Arcila-Duque is a Columbian-born interior designer with notable clients throughout the world. He has designed everything from private residences to trendsetting restaurants. A contributing editor to the Miami Herald, Home & Design magazine, and Hispanic magazine. Juan is currently developing and licensing a line of accessories and accents through The Cherokee Group.

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. Put together a plan to maintain your sales level and profitability--to counteract eBay's changes Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace Find out if running an eBay Store or selling on Half.com makes sense for your business Learn out how to sell locally on craigslist and other online classifieds sites Discover how to sell fixed-price merchandise on the Amazon marketplace Find out how to launch your own e-commerce website--and promote your online store Learn how to sell products across multiple channels--and manage multichannel conflicts Introduction 1 What's in This Book 2 Who Can Use This Book 3 How to Use This Book 3 There's More Online... 4 Making the Move 4 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5 1 The Problem with Online Auctions 7 What eBay Used to Be Like... 7 Why Is eBay Abandoning Smaller Sellers? 10 Changes Are Afoot--and You Probably Won't Like Them 12 Emphasizing Fixed-Price Sales over Auction Sales 12 Changes to the Fee Structure 12 Changes to the Payment System 14 Changes to the Feedback System 15 Changes to Search Results 15 eBay's Deal with Buy.com 16 How Do eBay's Changes Affect You? 16 2 Planning for Selling Success 19 Planning for Life Beyond eBay Auctions 19 Asking--and Answering--Key Questions 20 What Type of Merchandise Do You Want to Sell? 20 How Much Money Do You Want to Make? 21 How Do You Intend to Manage Your Business? 23 Where Do You Want to Sell? 25 Conceiving a Business Plan 26 Understanding the Components of a Useful Business Plan 28 Mission 29 Opportunity 30 Strategy 30 Organization and Operations 31 Strengths and Weaknesses 31 Financials 31 Writing Your Business Plan 32 Implementing Your Business Plan 33 II FIXED-PRICE SELLING ON EBAY 35 3 Migrating to Fixed-Price Listings 37 Why Fixed-Priced Sales Are the Way to Go 37 Comparing Fees 38 Comparing Listing Lengths 40 Factoring in Customer Demand 41 Different Ways to Sell at a Fixed Pric 42 Understanding eBay's Fixed-Price Listings 43 Understanding eBay's Buy It Now Auctions 44 Understanding eBay Stores 46 Understanding Half.com 47 Creating an eBay Fixed-Price Listing 50 Creating an Auction Listing with a Buy It Now Price 51 Managing Fixed-Price Sales 52 Before the Sale: Setting the Price 53 After the Sale: Payment and Shipping 53 4 Fixed-Price Selling in an eBay Store 57 What Is an eBay Store? 57 Benefits of Opening Your Own eBay Store 59 Challenges of eBay Store Selling 60 Understanding eBay Store Subscription Levels 61 Understanding Insertion Fees and FVFs 63 How to Open an eBay Store 63 Further Customizing Your eBay Store 67 Managing Your eBay Store 68 Listing Merchandise for Sale in Your eBay Store 70 Handling eBay Store Sales 71 Marking Down Your Merchandise 72 Viewing eBay Store Reports 73 5 Fixed-Price Selling on Half.com 77 Getting to Know Half.com 77 Understanding the Half.com Shopping Experience 79 Understanding Half.com Fees 80 Listing on Half.com 81 Pricing Your Half.com Items 83 Calculating Shipping and Handling Charges 84 Managing Half.com Sales 85 6 Promoting Your Fixed-Price eBay Sales 87 Promoting Your Fixed-Price Listings on the eBay Site 87 Optimizing Your Listings for eBay Search 88 Linking from Other Sites to Your eBay Listings 90 Promoting Your eBay Store 90 Seeding Listings into the Traditional eBay Marketplace 91 Enabling Cross-Promotions 91 Creating an Email Mailing List 92 Linking to Your eBay Store 94 Adding a Stores Widget to Your Blog or Website 95 Creating a Listing Feed 95 Exporting Your Listings to Search Engines and Shopping Sites 96 Advertising on the eBay Site with AdCommerce 97 Advertising Across the Web with Google AdWords 99 Promoting Your Store in the Real World 101 Promoting Your Half.com Listings 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105 7 Online Classifieds: Are They Right for Your Business? 107 Understanding Online Classifieds 107 Examining Major Online Classifieds Sites 110 craigslist 110 Oodle 111 Kijiji 113 backpage.com 114 LiveDea 115 Google Base 116 The Pros and Cons of Selling via Online Classifieds 117 Pros of Online Classifieds Selling 117 Cons of Online Classifieds Selling 118 Do Online Classifieds Make Sense for Your Business? 120 The Best Businesses for Migrating to Online Classifieds 120 The Worst Businesses for Migrating to Online Classifieds 121 8 Doing Business on craigslist 125 Understanding craigslist 125 Navigating craigslist Listings 126 Before You List... 129 Listing an Item for Sale 130 Formatting Your Item Description 133 Using HTML Formatting 133 Inserting Images into Your Listings 134 Managing Your Listings 135 Editing a Listing 135 Deleting a Listing 136 Making a Sale 136 9 Migrating from Online Auctions to Online Classifieds 139 What Items Should You Move to craigslist? 139 Changing Your Business Model 141 Going Local 141 Pickups, No Shipping 142 Cash Is King 143 We Don't Need No Stinking Tools 143 It's the Wild West 144 Businesses Aren't Always Accepted 144 Making the Move 145 10 Promoting Your craigslist Business 147 Choosing the Right Community and Category 147 Optimizing Your Listings for Search 148 Keeping Your Ad at the Top of the List 148 IV SELLING ON THE AMAZON MARKETPLACE 151 11 The Amazon Marketplace: Is It Right for Your Business? 153 Understanding the Amazon Marketplace 153 What the Buyers See 154 The Many Ways to Sell on Amazon 156 Selling Individual Items on the Amazon Marketplace 157 Understanding the Amazon Marketplace 158 Understanding Amazon's Fees 159 Selling as a Pro Merchant 161 Selling on Amazon via Selling on Amazon 162 Selling in an Amazon WebStore 163 Using Amazon to Fulfill Your Orders 163 How It Works 164 Understanding Fulfillment Pricing 164 The Pros and Cons of Selling on Amazon 166 Selling on Amazon: Pros 166 Selling on Amazon: Cons 167 12 Doing Business in the Amazon Marketplace 169 Listing Individual Items in the Amazon Marketplace 169 Listing Your First Item 69 Managing Your Account and Inventory 173 Selling an Item 175 Setting Up Your Amazon Storefront 176 Moving to the Pro Merchant Program 177 Upgrading to Pro Merchant Status 177 Uploading Multiple Listings 178 Creating a Product Detail Page 180 13 Migrating Your eBay Business to Amazon 185 Does Migrating to Amazon Make Sense? 85 Comparing Fees 185 Comparing Sales and Effort 187 Which Items Should You Migrate? 188 Evolving Your Business Model 189 Making the Move 190 14 Promoting Your Amazon Business 193 Keeping Your Listings Competitive 193 Competing on Feedback 194 Placing Product Ads on the Amazon Site 196 Advertising Your Business with a Display Ad 197 V SELLING ON YOUR OWN WEBSITE 201 15 Establishing Your Own Website: Is It Right for Your Business? 203 Building an Online Store--What's Involved? 203 The Components of an E-Commerce Website 203 Different Ways to Build a Store 206 How Much Does It Cost? 207 Pros and Cons of Running Your Own Website 208 Pros of Running Your Own Online Store 208 Cons of Running Your Own Online Store 209 Does an Online Store Make Sense for Your Business? 211 16 Planning Your Online Presence 215 Step One: Create Your Plan and Define Your Goals 215 Step Two: Determine What You're Selling 216 Step Three: Choose a Hosting Service 216 Step Four: Build Your Website 217 Step Five: Choose an Online Payment Service 218 Step Six: Plan Your Promotion 219 Step Seven: Launch Your Site 220 Step Eight: Evaluate Your Performance 221 17 Setting Up an E-Commerce Website 223 Choosing a Hosting Service 223 Features to Look For 224 Comparing Prices 226 Using eBay ProStores 227 ProStores for eBay Sellers 227 Subscription Levels 228 Getting Started with ProStores 229 Building an Amazon WebStore Store 230 Inside an Amazon WebStore Store 230 Creating Your Own WebStore 231 Building a Yahoo! Merchant Website 233 Subscription Levels 233 Unique Features 234 Creating Your Own Yahoo! Store 235 Exploring Other Pre-Designed Storefronts 236 18 Managing Online Sales 241 Managing Your Inventory 241 Managing Your Sales 243 Managing Your Customers 245 19 Choosing an Online Payment System 249 Accepting Payments with PayPal 249 Pros and Cons of PayPal 250 Signing Up for PayPal 251 Understanding PayPal Fees 252 Adding PayPal to Your Website 253 Collecting PayPal Payments 254 Accepting Payments with Google Checkout 255 Pros and Cons of Google Checkout 255 Understanding Google Checkout Fees 256 Setting Up a Google Checkout Account 257 Choosing a Google Checkout Service 257 Adding Google Checkout to Your Website 258 Collecting Google Checkout Payments 259 Withdrawing Google Checkout Funds 260 Integrating Google Checkout with Google AdWords 260 Accepting Payments with Checkout by Amazon 261 Pros and Cons of Checkout by Amazon 261 Understanding Checkout by Amazon Fees 262 Setting Up Checkout by Amazon 262 Establishing Your Own Merchant Credit Card Account 263 Pros and Cons of a Merchant Account 264 Choosing a Credit Card Processor 265 20 Promoting Your E-Commerce Website 267 Putting Together a Marketing Plan 267 Optimizing Your Site for Search Engines 269 All About Search Engine Marketing--and SEO 269 SEO Tip #1: Fine-Tune Your Keywords 269 SEO Tip #2: Tweak Your and Tags 271 SEO Tip #3: Solicit Inbound Links from Other Sites 271 SEO Tip #4: Submit Your Site to the Major Search Engines 272 SEO Tip #5: Use Text Instead of Images 274 Submitting Your Products to Comparison Shopping Sites 275 How Comparison Shopping Sites Work 275 Examining the Major Comparison Shopping Sites 276 Submitting Your Listings to Comparison Shopping Sites 278 Creating and Uploading a Data File 279 Buying PPC Advertising 280 How Important Is PPC Advertising? 280 Purchasing Keywords 281 Paying by the Click 282 Evaluating the Big PPC Ad Networks 283 Creating a PPC Campaign 285 Buying Display Ads 286 Engaging in Email Marketing 287 Marketing on YouTube 288 Marketing to the Blogosphere 289 Conducting Online Public Relations 290 21 Migrating Your eBay Business to Your Own Website 293 Does Migrating to Your Own Online Store Make Sense? 293 Comparing Costs 293 Comparing Effort 295 Which Items Should You Migrate? 295 Changing Your Business Model and Processes 296 Making the Move 297 22 Selling in Multiple Channels 301 What Is Multichannel Selling--and How Does It Work? 301 Pros and Cons of Multichannel Selling 302 Benefits of Multichannel Selling 302 Drawbacks of Multichannel Selling 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster? 305 Managing Inventory Across Channels 306 Creating a Multichannel Marketing Plan 307 Index 311

24 pages : 23 cm

Within ARIS, this work offers 300 algorithmic practice problems along with Java applets that allow students to interactively explore ideas in the text. It also includes more than 200 exercises, a section on point estimation on histograms, and provides discussion of Chebyshev's inequality.

<p>Known mainly for his images of Welsh miners in the early 50's, Herman established himself as a major figure in contemporary British art, his work being found in every important public collection in the UK. This book looks at all aspects &amp; phases of the artist's career in equal detail revealing great diversity &amp; complexity.</p>

Twelve years ago, forensic anthropologist Jamie Cash survived a brutal kidnapping, torture, and rape. After years of therapy, she has made a life for herself--though one that is haunted by memories of her terrifying past. She finally lets herself get close to a man, FBI agent Dakota Richards, when signs start appearing that point to one frightening fact--her attacker is back and ready to finish the job he started all those year ago. Can she escape his grasp a second time? And will she ever be able to let down her guard enough to find true love? Filled with heart-stopping suspense, gritty realism, and a touch of romance, Don't Look Back is the second book in the WOMEN OF JUSTICE series. Readers will be hooked from the beginning, finding that once you are in Lynette Eason's world, you're trapped until you turn the very last page.

Латинский стиль в декорациях вашего дома Vibrant photographs and creative, original ideas provide the inspiration anyone needs to bring true Latin style to his or her own life. Whether as a source of inspiration or a defining accent, Latin Style will be the perfect addition to any decor. Style icon Juan Carlos Arcila-Duque defines and celebrates the four key influences of Latin style: Paradiso is the lush abundance of the rain forest, filled with life of every kind. Hacienda is the old world, brick and stone elegance of ranches and country estates set in a rugged landscape. Cabana evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits. Pueblo reflects the sun-drenched colors of the marketplace, folk art, colonial architecture, and quiet courtyards. Latin Style will feature a CD of Latin-inspired music

Латинский стиль в декорациях вашего дома Vibrant photographs and creative, original ideas provide the inspiration anyone needs to bring true Latin style to his or her own life. Whether as a source of inspiration or a defining accent, Latin Style will be the perfect addition to any decor. Style icon Juan Carlos Arcila-Duque defines and celebrates the four key influences of Latin style: Paradiso is the lush abundance of the rain forest, filled with life of every kind. Hacienda is the old world, brick and stone elegance of ranches and country estates set in a rugged landscape. Cabana evokes the cool of the ocean with endless white beaches, turquoise water, and tropical fruits. Pueblo reflects the sun-drenched colors of the marketplace, folk art, colonial architecture, and quiet courtyards. Latin Style will feature a CD of Latin-inspired music

Twelve years ago, forensic anthropologist Jamie Cash survived a brutal kidnapping, torture, and rape. After years of therapy, she has made a life for herself--though one that is haunted by memories of her terrifying past. She finally lets herself get close to a man, FBI agent Dakota Richards, when signs start appearing that point to one frightening fact--her attacker is back and ready to finish the job he started all those year ago. Can she escape his grasp a second time? And will she ever be able to let down her guard enough to find true love? Filled with heart-stopping suspense, gritty realism, and a touch of romance, Don't Look Back is the second book in the WOMEN OF JUSTICE series. Readers will be hooked from the beginning, finding that once you are in Lynette Eason's world, you're trapped until you turn the very last page.

Regional American food culture still exists and is strongest in more rural, homogenous areas of the country. Regional foods are a major component of regional identities, and Americans make a big to-do about their home-grown favorites. The current food cultures of the major American regions-northeast/New England, the Mid-Atlantic, the South, the West, the Midwest-and subregions are illuminated here like never before. Everyone knows something about the iconic fare of a region, such as Soul Food in the South and New England clam bakes, but with this resource readers are able to delve wider and deeper into how Americans from Alaska to Hawaii to the Amish country of the Midwest to the Eastern Seaboard sustain themselves and what their food lifestyles are today. The unique regional food cultures that have developed according to natural resources and population are increasingly affected by social and economic trends. Increasingly mobile Americans generally have access to the same fast food and supermarket chain offerings, read the same mass market food magazines and watch the cable food shows, and younger generations may have less time to continue family food traditions such as baking the ethnic breads and desserts that their mothers did. __Regional American Food Culture__ discusses the various traditions within the context of a new millennium. Narrative chapters describe the background of the regional food culture, what the primary foods are, how the food is cooked and by whom, what the typical meals are, how food is used in special occasions, and diet and health issues in the regions. A chronology, resource guide, selected bibliography, and illustrations complement the text.

92 pages ; 23 cm

This book focuses on software fault detection and correction processes, presenting 5 different paired models introduced over the last decade and discussing their applications, in particular to determining software release time. The first work incorporates the testing effort function and the fault introduction process into the paired fault detection and fault correction models. The second work incorporates fault dependency, while the third adopts a Markov approach for studying fault detection and correction processes. The fourth work considers the multi-release property of various software, and models fault detection and correction processes. The last work classifies faults into four types and models the fault-detection and correction processes. Enabling readers to familiarize themselves with how software reliability can be modeled when different factors need to be considered, and how the approaches can be used to analyze other systems, the book is important reference guide for researchers in the field of software reliability engineering and practitioners working on software projects. To gain the most from the book, readers should have a firm grasp of the fundamentals of the stochastic process.

283 pages (large print) ; 24 cm "Blake Hartwell is a sexy-as-sin rodeo champion with money to burn and a way with the ladies, but to Karly Ewing he's her soon-to-be ex! Their whirlwind affair ended with Vegas "I dos"--But saying yes was a mistake. So Karly heads to his ranch, divorce papers in hand, only to be stranded with the man she can't resist! Will temptation lead them to happily-ever-after? Or will Blake's secrets tear them apart for good?"