The role of the chief communication officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media.

Roger Bolton; Eliot Mizrachi; Don W Stacks

Public Relations Collection, 1a ed, New York, NY, 2018

United States, United States of America

Jan 24, 2018

Source title: The New Era of the CCO: The Essential Role of Communication in a Volatile World

"The role of the chief communication officer (CCO) has dramatically changed over the past 30 years. Once focused on communications tactics, today’s CCO has become a strategically critical leader to any kind of enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, values, and character, and with building enterprise reputation through stakeholder engagement. As a part of the 'C-Suite,' the CCO must understand the business at all levels—financial, operational, environmental, and even psychological—as well as the role she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media" -- Provided by publisher

The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don Stacks and Donald Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations.

Edited By Roger Bolton, Don W. Stacks, And Eliot Mizrachi. Includes Bibliographical References (pages 159-173) And Index.

2024-11-05