**The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect**
We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions.
Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes.
A fascinating scientific account of first impressions, __Face Value__ explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.

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Alexander B. Todorov

Alexandre B Todorov

Princeton University, Department of Art & Archaeology

The Sweden ISBN Agency

Princeton Electronic

Book collections on Project MUSE, Princeton, New Jersey, 2017

Princeton University Press, Princeton, 2017

United States, United States of America

1st, First Edition, PS, 2017

Sweden, Sweden

5, 20170530

producers:
Adobe PDF Library 10.0.1

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Includes bibliographical references (pages 271-309) and index.

We Make Up Our Minds About Others After Seeing Their Faces For A Fraction Of A Second--and These Snap Judgments Predict All Kinds Of Important Decisions. For Example, Politicians Who Simply Look More Competent Are More Likely To Win Elections. Yet The Character Judgments We Make From Faces Are As Inaccurate As They Are Irresistible; In Most Situations, We Would Guess More Accurately If We Ignored Faces. So Why Do We Put So Much Stock In These Widely Shared Impressions? What Is Their Purpose If They Are Completely Unreliable? In This Book, Alexander Todorov, One Of The World's Leading Researchers On The Subject, Answers These Questions As He Tells The Story Of The Modern Science Of First Impressions. Drawing On Psychology, Cognitive Science, Neuroscience, Computer Science, And Other Fields, This Accessible And Richly Illustrated Book Describes Cutting-edge Research And Puts It In The Context Of The History Of Efforts To Read Personality From Faces. Todorov Describes How We Have Evolved The Ability To Read Basic Social Signals And Momentary Emotional States From Faces, Using A Network Of Brain Regions Dedicated To The Processing Of Faces. Yet Contrary To The Nineteenth-century Pseudoscience Of Physiognomy And Even Some Of Today's Psychologists, Faces Don't Provide Us A Map To The Personalities Of Others. Rather, The Impressions We Draw From Faces Reveal A Map Of Our Own Biases And Stereotypes. A Fascinating Scientific Account Of First Impressions, Face Value Explains Why We Pay So Much Attention To Faces, Why They Lead Us Astray, And What Our Judgments Actually Tell Us.-- Part 1. The Appeal Of Physiognomy: Chapter 1. The Physiognomists' Promise ; Chapter 2. Single-glance Impressions ; Chapter 3. Consequential Impressions -- Part 2. Understanding First Impressions: Chapter 4. The Psychologist's Trade ; Chapter 5. Making The Invisible Visible ; Chapter 6. The Functions Of Impressions ; Chapter 7. The Eye Of The Beholder -- Part 3. The (mis)accuracy Of First Impressions: Chapter 8. Misleading Images ; Chapter 9. Suboptimal Decisions ; Chapter 10. Evolutionary Stories ; Chapter 11. Life Leaves Traces On Our Faces -- Part 4. The Special Status Of Faces: Chapter 12. Born To Attend To Faces ; Chapter 13. Face Modules In The Brain ; Chapter 14. Illusory Face Signals -- Epilogue: More Evolutionary Stories. Alexander Todorov. Includes Bibliographical References And Index.

Cover 1
Title 4
Copyright 5
Dedication 6
CONTENTS 8
Prologue 10
PART 1: THE APPEAL OF PHYSIOGNOMY 16
CHAPTER 1: The Physiognomists’ Promise 18
CHAPTER 2: Single-Glance Impressions 37
CHAPTER 3: Consequential Impressions 57
PART 2: UNDERSTANDING FIRST IMPRESSIONS 80
CHAPTER 4: The Psychologist’s Trade 82
CHAPTER 5: Making the Invisible Visible 102
CHAPTER 6: The Functions of Impressions 121
CHAPTER 7: The Eye of the Beholder 140
PART 3: THE (MIS)ACCURACY OF FIRST IMPRESSIONS 154
CHAPTER 8: Misleading Images 156
CHAPTER 9: Suboptimal Decisions 177
CHAPTER 10: Evolutionary Stories 194
CHAPTER 11: Life Leaves Traces on Our Faces 212
PART 4: THE SPECIAL STATUS OF FACES 226
CHAPTER 12: Born to Attend to Faces 228
CHAPTER 13: Face Modules in the Brain 242
CHAPTER 14: Illusory Face Signals 255
EPILOGUE: More Evolutionary Stories 273
Acknowledgments 278
Notes and References 280
Image Credits 320
Index 328

2022-03-08