<p>"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "<br> <strong>Bookfoolery and Babble</strong></p> <p>"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."<strong><br> The Arizona Republic</strong></p> <p>"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it."<strong><br> TheHill.com</strong></p> <p>Practice the <b>Black</b> Art of <font color="#FF0000">BUZZ</font></p> <p><i>Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?</i></p> <p>In <b>Dirty Little Secrets of Buzz</b>, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.</p> <p>Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:</p> <ul> <li>Enemies are more important than friends</li> <li>A dog and a blog can increase repeat customers</li> <li>Put MySpace, Facebook, and the social networking revolution to work for you</li> <li>Google juice: hot links from highly rated sites</li> <li>TV doesn't make you - you make you</li> <li>Get ten thousand visitors for free through StumbleUpon</li> </ul> <p><b>Dirty Little Secrets of Buzz</b> is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.</p>

Published 2004, 248 pages.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers. The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers. This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

After reading the chapter, you will learn: What corporate communication is The evolution of corporate communication and its present-day relevance Roots of corporate communication in India The role and scope of corporate communication Functions of corporate communication Why the need for corporate communication is felt strongly, especially now.

The People's Money: The Case for Public Banking in the United States, offers a broad account and analysis of the most radical policy proposal of the populist movement: a new monetary currency issued by a public banking system. Nineteenth century American populists proposed a radical theory of sovereign money creation through public banking. Money would be issued as loans based on collateral to individuals at local public banks, much as it is created by private banks in the existing banking system. Public banking, however, would operate as a non-profit community service. Usurious rates would be replaced by 1% fixed interest, corresponding to the natural rate of resource depreciation over a lifetime. The populist idea of a natural rate of interest represents an intriguing confluence of ecological and monetary thinking.The populists argued that democracy requires economic security that only property ownership can provide. In shifting the benefits of credit from lenders to borrowers, they aimed to promote widespread ownership of property. They opposed all monopolies of property, especially those of private finance. Unlike socialists, who favored collective control over production, populists sought to reform capitalism by widely distributing credit among individuals. With exorbitant rates of interest eliminated, borrowers would be freed of the servitude to creditors demanded by excessive interest rates. They would retain, perhaps for the first time in history, the full benefit of their loans for themselves and their families.

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

The role of the chief communication officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media.

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert. Der besondere Reiz derartiger Markenerweiterungen rührt daher, dass diese in einer Art hybriden Funktionsweise sowohl das Leistungsspektrum der Marke differenzieren als auch einen neuen Kommunikationskanal für das Unternehmen darstellen. Welche Determinanten bedingen jedoch einen Erfolg der Markenmedien? Und wirkt dieser ggf. auf die Marke zurück? Die vorliegende Studie geht diesen Fragen nach und stützt ihre Erkenntnisse auf ein umfassendes Strukturgleichungsmodell. Dabei werden die Rückwirkungseffekte auf die Marke mittels einer Vorher-Nachher-Messung analysiert.

"An excellent guide." —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution , public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.

An accessible and insightful PR guide from a top adviser to the rich and powerfulMedia attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR. If your public's perception doesn't match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:Understand your real target audienceRespect what the media needs and wantsGive memorable interviews, even during a crisisHandle the new challenges of the Internet ageHe illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you're trying to build a business, advance your career, or change the world, there's much to be learned from Bragman's insights and experience.

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

<p>Los debates y dilemas de la gestión de lo público son el objeto de este libro. Con enfoques disciplinarios diversos, sus autores analizan políticas y formas de gestión de lo público en distintos sectores de la vida colombiana, presentan argumentos y defienden propuestas. El consenso que sirve de punto de partida a las reflexiones incluidas en este volumen es la distinción entre el aspecto público y el estatal. Según los autores, la gestión de lo público va más allá del campo de acción donde operan el Estado y sus agencias. Los dilemas y debates sobre lo público que se plantean en los capítulos de este libro son diversos: ¿Promover la difusión del conocimiento y las tecnologías o aumentar los incentivos a quienes generan nuevo conocimiento? ¿Concebir la cultura como un derecho o como un recurso? ¿Cómo estructurar el sistema de educación superior? ¿Se justifica considerar el valor social además del valor económico de un emprendimiento? ¿De qué le sirve a una empresa asumir políticas éticas? Los capítulos finales se centran en el aspecto ambiental, un espacio crucial del debate contemporáneo sobre el ámbito público. En ellos se abordan la complejidad de los sistemas ambientales, los dilemas que surgen de la tensión entre el desarrollo y la protección del ambiente, el papel de los esquemas de propiedad colectiva en la protección de este y el valor económico de la producción limpia.<br></p>

**El lenguaje no verbal es determinante para el éxito o el fracaso en tu vida, en tu trabajo y en tus relaciones.** Comunicar no sólo es dar información, sino también transmitir, conmover, persuadir, emocionar y hacer sentir a través de los gestos, la postura y la voz. Tu comunicación no verbal representa el 93% del impacto que causarás en los otros. ¿Cuántas veces te ha pasado que alguna persona te dice "sí", pero sospechas que realmente dijo "no"? El lenguaje sin palabras es el único canal de comunicación en el que es imposible mentir, en el que la gente expresa su yo verdadero, incluso sin darse cuenta; es una herramienta social que ayuda a entender al otro y a conectar mejor con los demás. Este libro te enseñará a **leer las emociones** y a **interpretar el lenguaje no verbal** de todos los que te rodean para que descifres qué es lo que están transmitiendo de manera inconsciente y cómo se sienten en determinadas situaciones: -Detectarás seguridad o inseguridad en las personas. -Diferenciarás si muestran arrogancia o frustración o si están a la defensiva. -Sabrás si alguien está nervioso, ansioso o preocupado. -Reconocerás si la persona está interesada o muestra indiferencia. Estas herramientas te permitirán tener **congruencia** entre lo que dices, lo que haces y lo que eres, y te ayudarán a **mejorar la comunicación** con los que te rodean y a elegir la manera ideal para transmitir tu mensaje. Si sabes reconocer, identificar y mover las emociones de alguien más, será muy fácil venderle, **persuadirlo** y hasta hacerlo votar por ti.

How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity — presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that's easy to say, it's much harder to actually do. By helping the reader discover their core values and passions and present that consistently to the world, Being You is the definitive guide to personal branding in the 21st century.

Corporate Communication: Concepts and Practice ―a comprehensive and engaging textbook―helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike"-- Provided by publisher

Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want. Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media , you will have a personal media consultant without the cost of hiring one. Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.

"An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of any organization's success and longevity. It is also fickle: organizations can fall astray of public approval through crisis, mismanagement, or sudden shifts in the public sensibility. In Reputation Analytics, Daniel Diermeier offers the first scientific framework for understanding and managing the vagaries of corporate reputation and public opinion. Drawing on a political scientist's understanding of the formation and dynamics of public opinion, Diermeier infuses his approach with lessons from game theory, psychology, and text analytics to produce a rigorous, altogether original approach that will have immediate application in both scholarship and practice. A milestone work from one of social science's most eminent scholars, Reputation Analytics ushers a new and advanced understanding on a topic that has long eluded such treatment-and an essential work for readers across industry and academics"-- Provided by publisher

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice is no longer effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply. Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of crisis communication interventions. Readers do not require prior knowledge about crisis communication and crisis management as the book contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. The chapters include extended case studies, examining communication within such events as the Westpac money laundering, Volkswagen (VW) emissions, and COVID-19 crisis. Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, and organizational communication programs and management.

"It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive-and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that-while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies-Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others-and your own business"--Provided by publisher.

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

A practical how to'book describing how small business owners can raise the profile of their business through networking, telemarketing, sponsorship, seminars and other opportunities to talk about their products and services.Want to spread the word about your business and gain new customers? Everyday, there are hundreds of opportunities for you to talk up your business. With the help of this book you can identify how to make the most of every opportunity to promote and grow your business without needing to spend a fortune on expensive advertising. Understanding the basics of good verbal communication will help you take your business to the next level - you'll learn how to network better, generate new clients by telemarketing and run your own seminars and presentations. Talk Up Your Business also shows you how to generate publicity through radio interviews, sponsorship and participating in street festivals. And with practical examples throughout to illustrate, there's loads of great ideas to get you started.Whether you're just starting out, or you've been in business for years, Talk Up Your Business is sure to give your business profile the boost it needs.

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.This book includes the first reprint of Tallents'influential'The Projection of England'for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

236 pages ; 21 cm, How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path?countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans? Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client?s books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye?s guide is a must-have for all authors with bestselling aspirations, Branding -- Traditional media -- Online media -- Pitching -- Social media -- In-person branding -- Additional promotions -- Sample campaign -- the professionals

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.  Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea , Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Quel impact ont les médias sociaux sur la gestion d'une entreprise, sa stratégie, son image ? Certaines entreprises sont-elles davantage concernées que d'autres ? Qui, dans l'entreprise, doit s'en préoccuper ? À quel niveau ? Ce livre s'adresse aux dirigeants de petites entreprises ou de grandes organisations, ainsi qu'à tous leurs gestionnaires. Il intéressera aussi tous les employés ou travailleurs autonomes en communications : publicitaires, relationnistes, stratèges, rédacteurs, créateurs publicitaires. Au-delà du « buzz » ou du dernier outil à la mode, les lecteurs y découvriront tous les aspects fondamentaux indispensables à l'établissement d'une bonne stratégie d'entreprise qui prend en compte les médias sociaux

xxii, 310 pages ; 24 cm "The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading chartered practitioners highlight the shift to professionalism in the profession and address current topics such as the quantification of results in PR, internal communications, freedom of information, global communication and more. The essays discuss the shift to the open organization, the application of best practice in different markets and the impact of globalization, and offer reflections on the fundamental theories of PR and their application to modern practice. "-- "Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status"-- Includes bibliographical references and index Machine generated contents note: Foreword: The shift to professionalism in public relations, Professor Anne GregoryAbout Chartered Public Relations: Lessons from Expert Practitioners, Stephen WaddingtonBecoming a Chartered Public Relations Practitioner, Sukhjit GrewalPart I The shift to the open organization - the application of public relations within every area of a modern organization01 Putting citizens at the heart of public relations: Public relations and public value -- Paul Mylrea -- Notes02 Plus ça change, plus c'est la même chose for public relations? -- Alan Smith -- Changing some context -- Cutting the strings -- Then and now: what has changed, what might still change? -- What about the media? -- Goodbye to the good old days -- The structure of public relations consultancies and in-house teams -- Where to from here? -- Notes03 Death or rebirth: A digital future for PR -- Matt Appleby -- The impact of social media -- The evolution of PR practice -- The impact on the individual practitioner -- The impact on the emerging profession -- Death or rebirth? -- 2014 update: five years on -- Further reading -- Notes04 Freedom of information: Is it changing the way we do PR? -- Susan Fox -- What is Freedom of Information? -- Why it matters -- Freedom of Information and PR -- Guidance for PR practitioners -- The current context -- Blurring the lines -- Conclusions -- Appendix -- Notes05 The future practitioner -- Catherine Arrow -- Practice makes perfect -- Practice by association -- Role forwards -- Further reading06 Communications shared services in the public sector: An idea whose time has come or a passing phase? -- Sally Sykes -- The growth of shared services in staff functions -- The shared services journey -- Applying shared services principles to PR and communications -- PR and communications shared services -- A perspective for 2014-15: author's note -- Further readingPart II Developing areas of practice - an exploration of the opportunity in developing areas of public relations07 Passport to the win-win zone? The role of psychology in public relations practice and education -- Ben Verinder -- Beyond behaviour -- Models of excellence -- Problem solver -- Not the core discipline? -- Ethical practice? -- Further reading -- Notes08 An analysis of the role of quantification in public relations evaluation -- Paul Noble -- AVE, OTS and ROI -- Online media -- Share of discussion -- Content analysis -- Conclusion -- Further reading09 Internal communications: Poor relation or powerhouse? -- Linda Rolf -- Notes10 Communicable viruses: The adaptation of the public relations profession to the changing anatomy of the web -- Matt Mckay -- The anatomy of the web -- Information viruses -- Viral hosts -- Monitoring and diagnoses -- Bedside manner -- Superbugs -- Self-infection -- Immunology -- Vaccination -- Mutation -- Further reading11 Communications micro-strategies -- Martin Turner -- Characteristics of a micro-strategy model -- A model for micro-strategies -- The model in depth -- The model in action -- Observations on the model -- Practical examples -- Conclusions -- Notes12 Is public relations evolving into reputation management? -- Julie McCabe -- What is reputation? -- What is the link between PR and reputation? -- What are the advantages of having a good corporate reputation? -- Can reputation be managed? -- Monitoring and measuring PR and reputation -- Conclusion -- Further readingPart III The application of best practice in markets - an analysis of the application of public relations in different markets13 Engineering the future? Using influence to benefit society -- Anne Moir -- Setting a benchmark -- What public affairs were in place? -- Developing a new strategic approach to public affairs -- Building the State of the Nation's credibility -- What made it successful? -- Continuing success? -- Revitalizing the learned society function -- The dilemma -- Getting agreement to a new approach -- Implementing change -- Measuring success -- The final challenge -- Conclusions -- Notes14 Defining the defence communicator -- Clare L Parker -- Defence communications organization: background -- Competence framework concept -- Process of development and implementation -- Training delivery -- Job profiles and professional development -- Use and engagement -- The future of the framework and the professionalization agenda -- Conclusion -- Appendix -- Further reading -- Notes15 The evolution of UK public relations consultancies from 1984 to 2009 -- Jane Howard -- Evolution of UK PR consultancies -- 1984-89: The PR consultancy as a source of editorial expertise -- 1991-99: PR as part of the marketing mix -- 2000-09: More than marketing support: increasing expertise, increasing influence -- Further reading -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 4Part IV International - the impact of the globalization of markets on public relations16 What does it take to be a global communications professional? -- David Crundwell -- Why are we here as communicators? -- So what is good communication? -- So what does it take? -- The psychology of persuasion -- Saying it with words, or not -- The smell of a place -- Plotting the future -- Innovation and change -- Understanding personalities at work -- Our emotions -- Our leaders - reaching out for the X-factor -- The final piece of the jigsaw -- Empathy, the link to communications -- The final test -- Conclusion17 Globalization and national economic development: A role for public relations and communication management -- Peter L WalkerBig push and virtuous circles -- Big push means balanced growth -- Market forces -- False dichotomy -- Reputation - image, branding and developing countries -- From concepts to cases -- 'Rebranding' emerging economies -- The role for public relations -- Further reading -- NotesPart V Reflections - an examination of the fundamental theories of public relations and their application to modern practice18 Is excellence in public relations beyond our reach? -- Richard Flynn -- What is public relations? -- What are the models of public relations practice? -- What do public relations practitioners do today? -- How do these functions fit within the models of public relations practice? -- Is the excellence model relevant today? -- Importance of technology in striving for excellence -- Conclusions -- Recommendations -- Further reading19 The roadmap to excellence in public relations -- Hilary Berg -- Indicators of excellence -- A seat at the table -- Listening as well as telling -- The internal audience -- The need for strategic skills -- An emphasis on diversity -- Nurturing cultures -- Considering the future -- Further reading -- Notes20 A critical review: The four models of public relations and the excellence theory in an era of digital communication -- Stephen Waddington -- Four models of public relations -- The excellence theory -- Academic criticism -- Communication in digital networks -- New models of organizational communication -- Memes: dynamic communication -- Social media doesn't change anything -- The Business of Influence -- Switching the axis of organizational communication -- Conclusion -- Notes -- Index

"Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature - advocacy, activism, protest or dissent - and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of 'activist', 'protest' and 'dissent' public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs"-- Provided by publisher

The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.  Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.  This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations.

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations. This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

Além do QI, além da Inteligência Emocional, aplicando a teoria da Inteligência Múltipla na interação humana este livro irá revolucionar o conceito de interação humana. Karl Albrecht, futurista, pensador, palestrante e escritor de diversos livros, utilizando os conceitos de Inteligências Múltiplas de Howard Gardner, desenvolveu este brilhante texto de Inteligência Social. Quando Howard Gardner legitimou um trabalho em Harvard de que a Inteligência Humana não é uma simples avaliação de QI e sim uma constelação de capacidades, Daniel Goleman popularizou este conceito através do livro Inteligência Emocional. Agora, o pensador e futurista, Karl Albrecht, mostra neste brilhante livro como a dimensão da Inteligência Social – percepção, compreensão situacional e habilidade de interação – é a chave para o sucesso no trabalho e na própria vida. Ele chama de "radar social" uma combinação de percepção e sensibilidade para as necessidades e os interesses das pessoas. Este livro é repleto de conceitos intrigantes, exemplos elucidativos, histórias, cases, estratégias, ferramentas para ajudar o leitor a navegar nas relações humanas e sociais.

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the ‘herd' point of view," which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.ISBN : 9780749474737

Além do QI, além da Inteligência Emocional, aplicando a teoria da Inteligência Múltipla na interação humana este livro irá revolucionar o conceito de interação humana. Karl Albrecht, futurista, pensador, palestrante e escritor de diversos livros, utilizando os conceitos de Inteligências Múltiplas de Howard Gardner, desenvolveu este brilhante texto de Inteligência Social. Quando Howard Gardner legitimou um trabalho em Harvard de que a Inteligência Humana não é uma simples avaliação de QI e sim uma constelação de capacidades, Daniel Goleman popularizou este conceito através do livro Inteligência Emocional. Agora, o pensador e futurista, Karl Albrecht, mostra neste brilhante livro como a dimensão da Inteligência Social – percepção, compreensão situacional e habilidade de interação – é a chave para o sucesso no trabalho e na própria vida. Ele chama de "radar social" uma combinação de percepção e sensibilidade para as necessidades e os interesses das pessoas. Este livro é repleto de conceitos intrigantes, exemplos elucidativos, histórias, cases, estratégias, ferramentas para ajudar o leitor a navegar nas relações humanas e sociais.

To one extent or another, dealing with the news media is a fact of life for every American law enforcement leader. However, news organizations, although a pain at times, can aid law enforcement in a number of ways. This text avoids theory and the intangible, and concentrates on the practicalities by exploring past troubled times and focuses on what cops and reporters have to offer each other. The “news” is defined and broken down into some of its technical, component parts. The secrets for establishing a mutually beneficial relationship with reporters are revealed, including the absolute necessity for credibility on the part of the law enforcement leader. Common sense policies and procedures concerning relations with the news media, and the importance of an effective Public Information Officer (PIO) is explored. The following topics are featured: newspaper journalism; the all-seeing eye called television; a look at what radio has to offer; Internet news; and what the Net can provide the police officer in twenty-first century America. The law enforcement officer will learn how to give an effective interview, produce news releases that will actually be used by the media, the art of leading a successful news conference, and the dirty tricks used by the occasional, unscrupulous journalist. Solid advice for overcoming this media misbehavior is given, which will prepare the leader for dealing with the media challenges found at the scene of a major crime, disaster, or other high-profile incident. Instructions for the responses required to recover from an episode of bad news is included, aiding the leader in how to inform the public of all good news that the agency generates. Each chapter concludes with a summary of vital points to remember, and a glossary of terms appears at the end of the text. This how-to-do-it book is a troubleshooting guide that will enable the law enforcement leader to undertake any challenging media situation that is encountered.

Öffentlichkeit und öffentliche Kommunikation bleiben auch in der digitalen Ära konstitutiv für die moderne, demokratische Gesellschaft. Allerdings ist die Öffentlichkeit einem fundamentalen Wandel ausgesetzt. Dieser Band beschäftigt sich aus einer sozial-, medien- und kommunikationswissenschaftlichen Sicht mit dem digitalen Strukturwandel der Öffentlichkeit. Er stellt die Frage nach der historischen Bewertung und den gesellschaftlichen Konsequenzen des digitalen Öffentlichkeitswandels, aber auch danach, mit welchen theoretischen Konzepten digitale Öffentlichkeiten adäquat modelliert werden können.

This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes provide a comprehensive, step-by-step overview of how to manage the interview process. They cover: best practice for preparing for an interview (and what to do when you don't have time to) the differences between news and feature interviews (for print and broadcast) techniques to break the ice and navigate tricky and sensitive interviewees and topics tips on staying safe when operating in dangerous situations how best to utilise digital tools to make the most of any interview situation This third edition builds on the popular previous edition and expands its scope to include the disciplines of public relations and professional writing, areas where practitioners require the interviewing skills of journalists to produce materials for the media. It also contains new and updated global examples/case studies and excerpts, including remote interviewing technologies and techniques developed and adopted as a response to the disruptions of the COVID-19 pandemic. Additional pedagogical features have been added to help facilitate learning, like end of chapter exercises, checklists, videos and top tips. This book provides the tools for students and professionals to hone the necessary skill set to excel at interviewing. It is an ideal and important resource for those studying or active in the fields of journalism and PR, and those undertaking professional writing courses.

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

<p>"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "<br> <strong>Bookfoolery and Babble</strong></p> <p>"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."<strong><br> The Arizona Republic</strong></p> <p>"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it."<strong><br> TheHill.com</strong></p> <p>Practice the <b>Black</b> Art of <font color="#FF0000">BUZZ</font></p> <p><i>Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?</i></p> <p>In <b>Dirty Little Secrets of Buzz</b>, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.</p> <p>Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:</p> <ul> <li>Enemies are more important than friends</li> <li>A dog and a blog can increase repeat customers</li> <li>Put MySpace, Facebook, and the social networking revolution to work for you</li> <li>Google juice: hot links from highly rated sites</li> <li>TV doesn't make you - you make you</li> <li>Get ten thousand visitors for free through StumbleUpon</li> </ul> <p><b>Dirty Little Secrets of Buzz</b> is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.</p>

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support--from publisher's website

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Das Machtmanagement als Bestandteil der modernen Ökonomie ist ein Thema, das in den Wirtschaftswissenschaften bislang zu wenig diskutiert wird. Jan Lies nimmt sich der aktuellen wissenschaftlichen Debatten an und konzipiert eine evolutions­ökonomische Theorie von PR als Instrument des Machtmanagements von Unter­nehmen. Der PR-Arbeit als Bestandteil der Unternehmenskommunikation ist eine besondere Funktion zuzuschreiben, da diese an Aufbau und Erhalt der Macht eines Unternehmens maßgeblichen Anteil hat und damit einen steten Beitrag zur Evolution von Organisationen leistet.

During the third and fourth centuries AD military conflict between the Roman and Persian Empires was at a level and depth not seen during the Parthian period. At the same time contact between the two empires increased markedly, and contributed in part to increased conflict. This book focuses on war, religion, trade and diplomacy as the means through which the two powers competed and by which they sought to gain, maintain and develop control of territories and peoples long the source of dispute between the two powers. It will also analyse the roles of regional powers such as the Armenians, Palmyrenes and Arabs in conflict and contact between the two ’super powers’. Using the broadest possible array of sources this book gives special attention to the archaeological evidence as it has tended to be overshadowed in modern studies by the literary and epigraphic sources. This is the first monograph to undertake an in-depth and critical analysis of competition and contact between Rome and the early Sasanians in the Near East using literary, archaeological, numismatic and epigraphic evidence, and one which includes the complete range of mechanisms by which the two powers competed.

Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function. With practical advice and solutions, __The PR Professional's Handbook__ is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.